Australians have spotted the trendy bag ahead of the summer season, with the $15 Kmart purchase being an “exact copy” of a famous $100 purchase that has been flying off the shelves for months.
Shoppers say the Eva Beach Tote ($15) is the “perfect” accessory to take to the beach or pool since it’s fashionable, easy to clean, and available in a variety of colors.
This budget-friendly bag has been compared to the Crocs Classic Tote ($99) and the Original Bogg Bag ($90) which have similar designs.
“I couldn’t not buy it,” Mom said. Roma-J on TikTok. “It has tons of room and no pockets so all the sand falls out. It’s super easy to clean. It’s literally the perfect summer bag.”
Another mom commented: “I have a pink one and I love it. It’s the best bag to go out in if you have a toddler. You can also take it to the store or to swimming lessons.”
The bag has a sturdy base, holes where you can stick decorative pins, and some clips for your phone and water bottle.
Fashion trends can change in the blink of an eye, and Australian women have struggled to keep up with the latest purchases in the wake of the cost of living crisis.
Cotton On also recently released a pair of affordable $70 heels that are an “exact replica” of the $200 Tony Bianco shoes, and have been dubbed “shoes of the season.”
Shoppers say the Eva Beach Tote ($15) is the “perfect” accessory to take to the beach or pool because it’s fashionable and easy to clean.
The Kmart beach bag comes in three colors: white, navy blue and pink.
Kmart also surprised shoppers with a $40 version of a $4,000 designer trench coat, and it goes with everything.
Thousands of people have chosen the Everlast Airstyer ($280) from Australian brand BondiBoost over the pricey Dyson Airwrap ($849) since its launch.
Kmart’s version of the popular beach bag comes in three colors: white, navy and hot pink.
The budget bag has been compared to the original Bogg bag ($90) (pictured)
The $15 price tag is one of the reasons the Kmart bag has been a big hit with customers — thousands of people across the country are sure to be sporting the trendy bag at the beach this summer.
Many others also revealed that they would use the money purchased for shopping, knitting, picnics or camping.
While shoppers are upset about not being able to use their Crocs Jibbitz on Kmart bags, there are other ways to personalize the bags, including by using ribbons.