There is nothing more frustrating than losing your keys or phone on the beach.
However, Kmart Australia has come up with a simple solution for just $5, and shoppers are calling it a “must have” summer essential.
Beach coasters hit stores just in time for the warm weather.
What makes the product so popular among beachgoers is its simple design that can hold your phone, keys, wallet, sunglasses, and other knick-knacks all in one place.
There is a spike at the bottom of the cup holder, making it easy to stick it directly into the sand and keep your cold drink upright.
The cup holder has two compartments: a round one to hold your favorite emotional support water bottle and a bridge-shaped one that provides the perfect place for keys, phones and any other items you don’t want to lose on the beach.
The holders come in various colors, such as pink, orange, teal, and black, making them easy to locate in the sand, so you never lose sight of your personal belongings.
Shoppers have expressed their enthusiasm for the new product, with many describing it as “cool”, “smart” and a “must-buy for the beach.”
The headlines are very popular with Kmart fans, although many beachgoers were divided.
“Oh my gosh, I absolutely need this,” one woman said.
“Adding to my cart right now,” another shared.
“This is great for the beach,” one added.
While another said she would buy them as a gift for her adult children.
‘I didn’t think I needed it, but Kmart tells me I need it. So I think I definitely need it,” one of them explained.
However, not everyone is impressed with the new beach item, with some suggesting it could make it easier for thieves to steal.
“Oh yeah, how they steal all your stuff in one fell swoop,” said one.
“It’s going to be like a moth on fire for thieves,” agreed another.
But many disagreed, saying it’s a “great” product for storing small personal items in one place on the beach, especially for parents with young children.
To keep thieves away, one shopper suggested hiding the mug, along with keys and phone, under a beach towel to keep them out of sight.
The multifunctional cup holders are now available in store and online.