Australian shoppers are returning to Kmart after a professional shopper revealed how similar a cheap $25 dress sold by the retailer is to a much more expensive purchase.
The Sleeveless Cowl Neck Mesh Maxi Dress, which is a chic leopard print number, looks a lot like Decjuba’s $120 Elaine Mesh Maxi Dress.
According to Kmart Insider, both dresses are polyester/spandex.
“A deception so perfect that it is wild,” said the influencer on Instagram.
And the fans were excited.
‘Wow! That’s a winner!’ said a woman.
While another said she “can’t wait” to get her hands on one.
“Running to Kmart,” added a third.
The Kmart dress (left) looks a lot like the Decujba dress (right)
Some didn’t like long dresses so much.
“They’re both fashionable,” one woman criticized.
Although some were perplexed by how the fashion page managed to find the unwary in the first place.
‘Can you share how you navigate the Kmart website? “I’ve noticed things you (and other pages) share that I can’t find on the website,” one woman said.
Kmart Insider responded by saying that they don’t always appear on the new product page, so you have to sort each category manually.
The Kmart dress is available in stores and online in sizes six to 20. The Decujba dress was initially available in sizes six to 18 (XXS to XXL), but sizes six (XXS), 14 (L) and 18 ( XXL) are sold out.
Kmart shoppers have recently been delighted by cheap imitations of designer brand clothing.
Australian shoppers are obsessed with a stunning strapless red dress, with many saying it’s an affordable alternative to popular brands costing more than $200.
Sold out $54 Archer Strapless Maxi Dress from Petal & Pup (left) and $99.99 Sunny Drop Waist Midi Dress from Atmos&Here (right)
The midi-length dress, available in sizes six to 20, has been flying off the shelves because it’s a “summer must-have” for any wardrobe.
“Let’s celebrate because this holiday dress from Kmart is only $25,” Mart Insider said, comparing it to a $200 one from Seed.
Many bargain hunters were surprised by the huge price difference, while others loved their new dress.
“I wore mine today and got a lot of compliments,” said one shopper.
Many shoppers said it looked like the “perfect dress for Christmas Day.”