A $25 item from Kmart Australia has been flying off the shelves after shoppers discovered it looked like a high-end $575 version.
The budget retailer is now selling a pair of slingback buckle ballet flats, available in three colors (red, black and white) that look very similar to Ganni’s range of women’s buckle ballet flats.
The pointed-toe flats from both brands have similar features, including metal eyelet details, buckle closures, and kitten heels.
If you look closer, Kmart’s shoes have a single row of metal eyelet details on each strap, while the Danish fashion brand’s off-white version has two rows.
Fashion-conscious shoppers suggested that cheaper shoes offer an affordable alternative to the designer brand, especially for those who can’t afford to spend hundreds of dollars.
“We can’t get enough of this $25 Ganni double from Kmart,” the Australian fashion blogger behind Kmart Insider said on Instagram.
Bargain hunters have confirmed that the cheaper flats are “very comfortable”, while others shared that they were “running” to Kmart to buy a pair.
‘The Kmart versions are amazing with these shoes. “It’s so good, in fact, they’re selling out everywhere,” said one.

A $25 item (left) from Kmart Australia has been flying off the shelves after shoppers discovered it looked similar to a $575 designer purchase (right).


The budget retailer is now selling a pair of slingback buckle ballet flats (left) that look a lot like Ganni’s women’s buckle ballet flats (right).
“I tried them on and they were very comfortable,” said one.
“How cute,” added another.
“OMG I’m running,” one shared.
Meanwhile, many were surprised by the color options.
“I have the white one; I find them pretty comfortable so I bought the black one… Maybe I’ll get the red one when I’m at my Kmart,” one shared.
‘That? Do they come in black and red too? I only saw white,” said another.
‘I would like to know what black people were going to get out. My Kmart only had white so I bought them but I would have preferred black,” one explained.
‘Ooo, I saw the red and white one in the store, but not the black one. We will have to check it,” added another.


Fashion-conscious shoppers reluctant to spend hundreds of dollars on high-end brands have discovered a pair of $25 Kmart slingback ballet flats that look a lot like Ganni’s $595 buckle ballet flats.
Last year, Kmart shoppers saw a $22 “copy” of a $650 luxury handbag.
The blogger behind Kmart Insider found what I thought was an affordable alternative to Tory Burch’s Ever-Ready bag.
‘A designer-looking bag without the waste?! It’s a tough YES,’ said the blogger.
The bag-friendly printed style features a detachable coin purse, carry handles, a snap button closure, a main compartment and a zip pocket.
The brown monkey bag is made of synthetic plastic.


Kmart Australia shoppers found a $22 copy (left) of a $650 luxury bag from Tory Burch (right)
The blogger also noted that the $22 item is a great option for those who can’t afford a Louis Vuitton bag, which can cost more than $3,000.
Many were impressed by her comparisons between Kmart and Tory Burch bags, with one saying, “I literally saw the Kmart bag today… I might have to look for it again.”
Another said: ‘Ohh wow… this is great.’