Shoppers had to look twice after noticing a product on the shelves of Kmart Australia that looked a lot like an adult toy.
The budget retailer launched a $9 vibrating massager that’s designed to “massage your shoulders, neck and back with ease.”
But it wasn’t long before customers were comparing it to an adult pleasure toy.
A conversation between hundreds of people started in a popular Facebook group after a woman noticed the online purchase.
“Damn Kmart, that’s going to sell well,” he joked.
Others joked that they would add the product to their cart or “run to Kmart” to get the affordable purchase.
According to the online product description, it’s “perfect for relaxing after a long day at work” to loosen up tense muscles.
It is also battery operated and has two vibration settings.
Kmart Australia has launched a $9 vibrating massager that is designed to “massage your shoulders, neck and back with ease”. But customers were quick to compare it to an adult pleasure toy.
“Yes, that is definitely not a back massager,” wrote one.
“For all those ‘hard to reach’ places. This will probably hit the spot most people overlook,” another joked.
“Well, we might as well open a Kmart in section R18,” added a third.
“Has anyone tried this? I’m asking a friend,” another person wrote.
“Add to cart,” wrote another.
This is not the first time that customers with “dirty minds” have questioned the use of Kmart products.
It’s not the first time customers with “dirty minds” have questioned the use of Kmart products. In March, a Queensland woman was browsing the makeup and skincare section when she spotted a vacuum pore cleanser and “vibrating” facial cleansing devices.
Earlier this year, a Queensland woman was browsing the makeup and skincare section when she spotted a vacuum pore cleanser and “vibrating” facial cleansing devices.
She was immediately taken aback by the phallic shape before reading the description and realizing it was just an innocent resemblance.
“Um, I have a dirty mind,” she shared in a Facebook post. “Anybody else?”
Dozens of other moms made the same mistake and thought Kmart had suddenly started selling adult toys.
One even went so far as to suggest the budget retailer add an entirely new aisle.
