Kmart Australia has sent fashion fans into a frenzy with a new ‘dupe’ – an $18 bag that looks much more expensive than a designer style.
The budget retailer’s Moon crossbody bag is available in black and cream and looks a lot like Polene’s $840 Numero Dix bag.
The affordable bag was discovered by a fashion blogger, who is behind the Kmart Insider Instagram page, and she quickly raved about it.
“Many thanks to my activated follower for spotting this,” the anonymous influencer said.
Many were impressed with the similarities between the two brands.
“Wow, what an incredible fool,” one wrote.
“I need this bag, I love it,” said another.
While a third described the similarities as incredible.
Kmart Australia has sent fashion fans into a frenzy with its latest must-have model: an $18 bag that looks a lot more expensive.
The bags come in black and white in both stores.
Another woman showed off the bag, with a Kmart dress, and said it “offers luxury on a budget.”
Other people described the purchase as the “perfect crossbody bag.”
This isn’t the first bag trap that has high-end fashionistas turning to Kmart this season.
Shoppers are also “obsessed” with the Canvas Bucket Bag, also $18, with many saying it “looks like” Spanish fashion brand Loewe’s $3,990 Balloon Bag.
Shoppers have shared rave reviews about the bag online.
Shoppers are “obsessed” with the Canvas Bucket Bag ($18), with many saying it “looks like” Spanish fashion brand Loewe’s Balloon Bag ($3,990).
“I actually prefer the Kmart one,” said one woman, while another added, “The Kmart version seems the best.”
Many moms are also choosing the Kmart bag for their daughters, who are obsessed with the high-end version after seeing the bags go viral on social media.
Fashion trends can change in the blink of an eye, and shoppers have struggled to keep up with the latest purchases in the wake of the cost of living crisis.