Kmart Australia has sent shoppers into a frenzy after launching a stylish, comfortable and high-end summer dress.
The sleeveless knit midi dress is the “perfect” outfit for the warmer months and has been described by shoppers as a “knock-off” of DISSH’s $190 Mon Scoop Neck Midi Dress.
Both sleeveless dresses are designed with a round neckline, two side pockets, a flared hem and a dropped waist that will suit any body type.
Sydney’s mom-to-be Chelsea Williamson spotted Kmart’s latest purchase in-store and bragged about it in a video.
“I found this really pretty yellow dress. Yellow will definitely be a trend this summer. I know that for sure,” she said in the video.
The Kmart purchase is available in black, khaki, yellow and blue, while the DISSH version is only available in brown and white.
Nicola I also picked up the dress but in black and declared that the department store is in its ‘DISSH era’.
Others admitted they are now “running to Kmart” to get their hands on the affordable product.
Sydney’s mom-to-be Chelsea Williamson (pictured) spotted Kmart’s latest purchase in-store and bragged about it in a video
Shoppers have described Kmart’s sleeveless knit midi dress (left) as a “copy” of DISSH’s $190 Mon crewneck midi dress (right).
The Kmart dress is available in sizes six to 20, while the DISSH version is only offered in sizes six to 16.
This isn’t the first time shoppers have seen a DISSH-like product at Kmart.
Earlier this year, a $30 knit dress from the retail giant was flying off the shelves for its chic design.
Customers were obsessed with Kmart’s V-Neck Long Sleeve Ribbed Maxi Dress for its versatility, comfort, and style.
Joy, better known as @joytanpillay on TikTok, boasted about the affordable purchase in a now-viral video. video and said it reminds her of Dissh’s Reign dress priced at $159.99.
“Ladies, you need to run to Kmart because they have this beautiful knit dress… I am so impressed by the quality of this dress,” she said in the clip.
‘The material is extremely soft and comfortable, but not see-through and has a very flattering cut.’
Customers are obsessed with Kmart’s ribbed V-neck long-sleeve maxi dress (pictured)
Many agreed that the budget-friendly dress resembles Dissh’s Reign dress, which is priced at $159.99 (pictured).
One of the few differences between the two dresses is that the Dissh version has an adjustable tie at the waist in the back, ruffled cuffs, and is heavier.
The Dissh dress is available in sizes XS to XXL and comes in three color options: black, stone and white.
The Kmart dress is also available in three different shades, including black, off-white and grape.
Joy’s video quickly caught the attention of other shoppers and has since been viewed more than 200,000 times.
“Oh my God, that looks like Dissh’s dress,” one woman nodded.
“I have it in black and it’s very comfortable too. And surprisingly warm,” added another.
“The quality is nowhere near Dissh, but it’s definitely good for Kmart,” said a third.
“It’s crazy that this looks exactly like the dress Witchery made for $150, right? My work also made a limited edition dress like this in a dark fern shade for $120,” another person wrote.
Shoppers bragged about the purchase on TikTok and Jane (right) shared three ways to show it off
Another buyer posted a video detailing three ways to style the popular dress.
Jane, known for sharing fashion tips on TikTok, first paired the dress with a denim jacket, white sneakers, sunglasses and a white bag for a casual look.
For a more elegant look, she wore a black blazer with a belt over the dress and heeled boots.
And for a comfortable weekend outfit she opted for a trench coat, black loafers and a matching bag with a striped cardigan over her shoulders.
“I’m 24 weeks pregnant and that’s why I live in knit dresses, especially at this time of year,” she wrote.
‘It’s so versatile that we can wear it every day, for work and much more!’
