Kmart Australia has announced the return of a stylish floor lamp that flew off the shelves during its first launch in February.
The Gigi floor lamp sold out in stores in February because of its sleek style and affordable price, and because it closely resembles much more expensive pieces.
Gigi features a curved rod, marble base, and pleated shade to create a warm ambient light; similar lamps, including the Lifely Achie Mid-Century Floor Lamp, are $299.
It’s a lot like shopping at Kmart.
The lamp will launch alongside the budget retailer’s August home products range.
It features rugs, mirrors, chairs and small luxury decorative items at affordable and trendy prices.
Available from Thursday 25 July, customers will be amazed by Kmart’s thoughtful and functional range.
With cost of living pressures at the forefront of consumers’ minds, the wide selection of products is designed to provide simple yet impactful styles across all price ranges.
The Gigi floor lamp sold out in stores in February due to its sleek style and affordable price. The product is being reintroduced alongside the new August Living product range.
Kmart Australia’s $49 Gigi Floor Lamp (left) looks similar to high-end designs such as the Lifely Achie Mid-Century Floor Lamp that retails for $299 (right).
Earlier this year, customers raved about the Gigi lamp on social media, with one woman saying it looked “even better” than she expected.
Zoe posted a video on a popular Facebook group of her unboxing and building the lamp before placing it in her living room.
“New Gigi floor lamp from Kmart Australia for $49. I love it even more than I thought I would,” she captioned the clip.
Others loved the style and described the lamp as “so beautiful.”
Elsewhere on social media, someone else wrote: “I’m obsessed.”
Someone else added: ‘What a great find!’
Customers praised the Kmart product on social media, with one woman saying it looks “even better” than she expected.
Kmart has become known for selling affordable products that are similar in design to high-end brands.
The budget retailer previously launched a range of budget homewares that look like a designer brand version worth hundreds.
Shoppers also love the budget retailer’s new white resin pitcher and bowl for just $12 each.
They say the style looks almost identical to Dinosaur Designs’ spiral rock pitcher, which costs $280, and serving bowl, which costs $100.
