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Kim Kardashian’s new models: Brooke Shields, 57, Juliette Lewis, 49, Chelsea Handler, 47

Kim Kardashian has taken a new approach to promoting her first-ever SKIMS bra collection, which emphasizes the ‘brand’s commitment to providing timeless designs for women of all lifestyles and cultural backgrounds’.

Rather than using typical young models to push her lingerie brand, this time the 42-year-old reality TV star went with women of all ages, mostly over 40, and from all different professions.

Her new ads include model-turned-actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, crooner Becky G, 25, singer Cassie, 36, and actress Indya Moore, 27, among many others.

A 10 every day of the week: Kardashian, 42, also joined the campaign;  she had on a black bra and black leggings
A 10 every day of the week: Kardashian, 42, also joined the campaign;  she had on a black bra and black leggings

A 10 every day of the week: Kardashian, 42, also joined the campaign; she had on a black bra and black leggings

‘We want all women to feel comfortable in their bra, but above all confident. This is SKIMS’ biggest campaign to date, and I couldn’t be more honored to have worked with the amazing women who brought it to life,” Kim said.

“Trust starts from within, and with this campaign we are bringing all women together to celebrate all bodies and individuality,” added Kanye West’s ex, with whom she has four children.

There were 50 ‘inspiring women’ who took part in the campaign to highlight the brand’s ‘commitment to providing timeless designs for women of all lifestyles and cultural backgrounds’.

A mini Kim!  Becky G, 25, was wearing a bra with underwear and pantyhose on the left
A mini Kim!  Becky G, 25, was wearing a bra with underwear and pantyhose on the left
On a white chair: Indya Moore, 27, wore a bra and panties
On a white chair: Indya Moore, 27, wore a bra and panties

More beauties: Becky G, 25, had a bra on the left with underwear and tights on. And Indya Moore, 27, wore a bra and panties

A standout: Juliette Lewis, 49, doesn't model often, but when she does, she impresses.  The viewer was Oscar-nominated for Cape Fear in 1992 and was in a relationship with Brad Pitt
A standout: Juliette Lewis, 49, doesn't model often, but when she does, she impresses.  The viewer was Oscar-nominated for Cape Fear in 1992 and was in a relationship with Brad Pitt

A standout: Juliette Lewis, 49, doesn’t model often, but when she does, she impresses. The viewer was Oscar-nominated for Cape Fear in 1992 and was in a relationship with Brad Pitt

The SKIMS Bra campaign connects a range of women over four decades to celebrate individuality and confidence.

These six celebrities share an underlying connection — female confidence — that speaks to the brand’s ongoing ethos to empower all women, a release said.

The campaign includes 50 women with unique personalities and diverse backgrounds; from McDonald’s Servers and Nurses to Mechanics and CEOs.

Brilliant and timeless: Shields shows no signs of slowing down in her career.  On Tuesday, the Pretty Baby actress was featured in new footage for Kardashian's SKIMS line
Brilliant and timeless: Shields shows no signs of slowing down in her career.  On Tuesday, the Pretty Baby actress was featured in new footage for Kardashian's SKIMS line

Brilliant and timeless: Shields shows no signs of slowing down in her career. On Tuesday, the Pretty Baby actress was featured in new footage for Kardashian’s SKIMS line

SKIMS is made for every woman, with comfort and support at the forefront of innovation and development. The latest collection of incredibly comfortable second-skin solutions that enable women to take on their ever-changing daily tasks, suit every need, shape and desire of every woman. SKIMS brings confidence and comfort to all ages in the new Bra campaign.”

Created and directed by Vanessa Beecroft, the bra campaign will debut across digital and social platforms.

The SKIMS Bra campaign launches today, September 20, on Skims.com and on Skims social platforms.

Kim chose her: 'We want all women to feel comfortable in their bra, but above all, confident.  This is SKIMS' biggest campaign to date, and I couldn't be more honored to have worked with the amazing women who brought it to life,
Kim chose her: 'We want all women to feel comfortable in their bra, but above all, confident.  This is SKIMS' biggest campaign to date, and I couldn't be more honored to have worked with the amazing women who brought it to life,

Kim chose her: ‘We want all women to feel comfortable in their bra, but above all, confident. This is SKIMS’ biggest campaign to date, and I couldn’t be more honored to have worked with the amazing women who brought it to life,” Kim said.

Still in shape but also experienced: Brooke is one of the most famous models of all time.  She is best known for her Calvin Klein jeans from over 30 years ago where she said nothing came between her and her Calvins
Still in shape but also experienced: Brooke is one of the most famous models of all time.  She is best known for her Calvin Klein jeans from over 30 years ago where she said nothing came between her and her Calvins

Still in shape but also experienced: Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans from over 30 years ago where she said nothing came between her and her Calvins

Timeless Wonder: 'I'm so honored and excited to be part of @SKIMS' first-ever bra campaign.  I can honestly say that these bras are something we can all feel confident and comfortable in,
Timeless Wonder: 'I'm so honored and excited to be part of @SKIMS' first-ever bra campaign.  I can honestly say that these bras are something we can all feel confident and comfortable in,

Timeless Wonder: ‘I’m so honored and excited to be part of @SKIMS’ first-ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,” Brooke said on Instagram.

SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede.

SKIMS is the solution-oriented brand that creates the next generation of underwear, loungewear and shapewear and sets new standards by offering solutions for every body.

From engineered shapewear that emphasizes your curves to underwear that doubles in size, the brand’s goal is to consistently innovate from the past and move the industry forward.

She also made it: Funny lady Handler was also part of the campaign;  she often poses topless on Instagram
She also made it: Funny lady Handler was also part of the campaign;  she often poses topless on Instagram

She also made it: Funny lady Handler was also part of the campaign; she often poses topless on Instagram

Nice sitting: the comedian has managed to stay in top shape well into his forties
Nice sitting: the comedian has managed to stay in top shape well into his forties

Nice sitting: the comedian has managed to stay in top shape well into his forties

Flirtatious at 47: The star has been in the news for her recent split with comedian Jo Koy, 51
Flirtatious at 47: The star has been in the news for her recent split with comedian Jo Koy, 51

Flirtatious at 47: The star has been in the news for her recent split with comedian Jo Koy, 51

SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.

“I’m so honored and excited to be part of @SKIMS’ first-ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,” Brooke said on Instagram.

SKIMS Bras will be launched on Tuesday 27 September.

Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans from over 30 years ago, where she said nothing came between her and her Calvins.

Shields has also appeared on the cover of Vogue many times.

But she is best known as an actress thanks to the Blue Lagoon and Suddenly Susan.

The boss also made the cut: and Kim Kardashian was also seen modeling the new collection
The boss also made the cut: and Kim Kardashian was also seen modeling the new collection

The boss also made the cut: and Kim Kardashian was also seen modeling the new collection

Naughty Kimmy is at it again: The reality TV siren hit her chest as she showed off her impressive abs
Naughty Kimmy is at it again: The reality TV siren hit her chest as she showed off her impressive abs

Naughty Kimmy is at it again: The reality TV siren hit her chest as she showed off her impressive abs

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