Kim Kardashian is facing some pressure after unveiling a new Christmas campaign for her brand SKIMS, in the wake of the tense US presidential election.
The ad features actress Kate Hudson and her entire family, including her mother Goldie Hawn and brother Oliver Hudson.
Kim herself shared it on Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson and family for SKIMS.’
Filmed inside a luxurious mansion, the video shows the Hudson-Hawn clan sporting SKIMS pajamas as they destroy a decadent Christmas meal served by a butler.
At one point, Kate is seen shaking a cooked lobster before Goldie randomly throws a plate of red Jell-O onto the house carpet.
Kim Kardashian is facing some pressure after unveiling a new Christmas campaign for her brand SKIMS, in the wake of the tense US presidential election; Kim seen on November 2
The video ad features actress Kate Hudson and her entire family, including her mother Goldie Hawn and brother Oliver Hudson.
‘Girl please. Completely out of touch,’ one of Kim’s followers commented on the post.
Another added: “This is incredibly insensitive considering the election.”
Many urged the 44-year-old reality TV star to “read the room”
Others described the announcement as “disturbing” and “embarrassing.”
It begins with footage of Kate, 45, trying to argue with her family while several butlers prepared impressive desserts on a wooden dining room table.
Kate’s three children (Ryder Robinson, 20, Bingham, 12, and Rani, five) appear, as does her fiancé Danny Fujikawa, 38.
Kate’s older brother Oliver, 48, also included his three children: Wilder, 17, Bodhi, 14, and Rio, 11, and his wife Erinn Bartlett, 51.
Missing from the action were family matriarch Goldie, 78, her longtime partner and A-list star, Kurt Russell, 73, her son, Wyatt Russell, 38, his wife, Meredith Hagner, and his two small children.
Once the desserts are ready, the family begins to pick them up from the table and dance.
Kim herself shared it on Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson and family for SKIMS.’
Filmed inside a luxurious mansion, the ad shows the Hudson-Hawn clan sporting SKIMS pajamas as they destroy a decadent Christmas meal served to them by a butler.
At one point, Kate is seen shaking a cooked lobster before Goldie randomly throws a plate of red Jell-O onto the house carpet.
The ad begins with footage of Kate, 45, trying to argue with her family while several butlers place impressive desserts on a wooden dining room table.
‘Girl please. Completely out of touch,’ one of Kim’s followers commented on the post.
Kate’s daughter Rani stands at a dining room table with her cousin Rio as they hold plates of dessert.
The children receive bicycles and electric scooters as gifts, with which they proceed to ride around the mansion.
They are also seen playing with other expensive gifts inside the home’s personal library.
The family then heads to the kitchen where they prepare a delicious seafood dinner with lobsters, oysters, and other shellfish.
Goldie takes the largest lobster and shows it to the camera while Kate takes another one and shakes it.
The clip concludes with Kate’s son Bingham riding on the jelly Goldie had spilled on the mansion floor before the family gathered to tell the camera: “Everyone is wearing SKIMS!”
Kate left a red heart emoji on Kim’s Instagram post, but neither of them reacted to the criticism the campaign is receiving online.
Along with Thursday’s video announcement, Kim also posted the stunning still image of the Hudson-Hawn family on her Instagram.
In the pictures, the happy family sported several sets of matching pajamas and could be seen posing up a storm, enjoying different desserts and getting up to some mischief.
The love between everyone in the photos was palpable, as they could be seen hugging and laughing in almost every image.
Kate’s three children (Ryder Robinson, 20, Bingham, 12, and Rani, five) appear, as does her fiancé Danny Fujikawa, 38.
The family then heads to the kitchen where they prepare a delicious seafood dinner complete with lobsters, oysters, and other shellfish.
The campaign was unveiled just two days after Donald Trump was elected president of the United States, defeating celebrity favorite Kamala Harris in a landslide victory.
Kim has been conspicuously silent on the 2024 election and has not endorsed any candidate for president unlike many of his A-list peers.
Kim is close friends with Trump’s daughter Ivanka, 43, and made sure to wish her a happy 43rd birthday on Wednesday, October 30.
He took to his Instagram Story to send Ivanka well wishes and share photos of them together over the years.
“No one sweeter than you,” she wrote alongside three white heart emojis in a birthday tribute to Trump. ‘Happy Birthday.’
Trump acknowledged Kardashian’s well wishes and later reposted the snaps on his own Instagram Story.
Kardashian and Trump’s friendship dates back almost a decade and grew stronger after they began working together on prison reforms in the White House.
The couple reportedly bonded over motherhood and becoming new moms at the Met Gala in 2014.
In 2023, a source said Us weekly: “Kim and Ivanka have been friends for years and have gone out on several occasions.”
The source added that they “initially bonded… over motherhood and being new moms.” But they continued to connect numerous times over the years.
The children receive expensive gifts that they play with inside the mansion’s personal library.
‘Everyone wears SKIMS!’ exclaims the family at the end of the ad
Over the years, they have been seen together on several occasions and their friendship deepened.
In 2018, the couple was seen posing side by side at the White House, where Kim was petitioning Trump’s father, then-President Trump, to commute drug offender Alice Marie Johnson’s life sentence.
In 2020, Kardashian gushed about her friend’s father online.
‘President Trump commuted the sentences of three truly deserving women. I didn’t hear much about this in the news, so I wanted to share their stories with you.
“I have the pleasure of spending the day with these women along with Alice Marie Johnson, who helped choose them,” he wrote at the time on X, formerly known as Twitter.
