Kim Kardashian shows off her sculpted arms in a sleeveless top as she advertises summer pop-up SKIMS at NYC’s Rockefeller Center
Kim Kardashian posted several snaps and a video of the SKIMS pop-up at Rockefeller Center to her Instagram account on Saturday.
The 42-year-old entrepreneur seemed to be making the most of her time at the event, which served to promote her shapewear brand’s summer offerings.
The social media personality, who opened up about crying herself to sleep during a recent interview, donned an almost all-black outfit with a zip-up sleeveless top that showed off her sculpted arms as well as a small portion of her upper chest.
Kardashian paired her top with matching wide-leg pants during her time at the pop-up.
The reality TV mainstay added a bit of color to her look for the day with a pair of bright pink high-heeled shoes.
A look inside: Kim Kardashian shared several snaps and a video of the SKIMS pop-up at Rockefeller Center on her Instagram account on Saturday
Doing the Most: The 42-year-old entrepreneur seemed to be making the most of her time at the event, which served to promote her shapewear brand’s summer-focused offerings.
Her dark brown locks were tied up in a long ponytail that ran down her back during the event.
The entrepreneur also shared a look at the main part of the pop-up, which stood out against the hues of the surrounding buildings.
Several offerings from the brand were also on display, including a collection of bra tops and matching shorts.
Kardashian also shared a video to show off her brand’s packaging for the event.
The entrepreneur founded SKIMS earlier in June 2019 and the brand was initially known as Kimono.
However, the title was changed after the influencer faced accusations of cultural appropriation.
The reality TV personality, as well as several other members of the Kardashian family, have appeared in promotional photos for the brand over the years.
The model previously discussed her work on SKIMS during an interview with Vogue UKwhere she talked about why she wanted to start a shapewear company.
A breath of fresh air: The entrepreneur also shared a peek at the main body of the pop-up, which stood out against the hues of the surrounding buildings
Showing Off: Several of the brand’s offerings, including a collection of bra tops and matching shorts, were also on display
There it is: Kardashian also shared a video to show off her brand’s packaging for the event
In the past: The entrepreneur previously founded SKIMS in June 2019 and the brand was initially known as Kimono
“I wanted to create a brand that people could trust as a real solution to how people dress today. It was especially important that we were size inclusive and offered a range of colors,” she said.
Kardashian went on to share how she customized her own shapewear and why that inspired her to start a line with a wide variety of sizes.
“Through all this experimentation, I noticed a gap in the market and realized there hadn’t been any innovation in this area for so long,” she said.
She added, “It felt like the perfect time to give the shapewear industry a fresh look that would be relevant for today.”