She was rumored to be changing her KKW Beauty brand to drop the ‘W’ after filing for divorce from her estranged husband Kanye West in February.
But now Kim Kardashian has hit a bump in the road after attempting to trademark “SKKN” as her new brand name — because it’s already owned by another company.
TMZ reports that 41-year-old Kim has been slammed with a ceasefire over the use of the name, giving the star a legal headache.
The outlet claims that the issue was raised by Beauty Concepts LLC, which has already been in contact with the KUWTK star’s attorneys.
Legal Issues: Kim Kardashian received a shutdown warning after attempting to trademark the SKKN name for her soon-to-be-released beauty line; she is in the picture in 2020
According to the report, the company has made it clear in legal documents that they operate both a website and various social media channels under the name SKKN.
The SKKN+ brand, owned by Cyndie Lunsford, primarily provides salon and skin care services.
They also claimed that they filed an application with the US Patent and Trademark Office last March to legally register a logo for the brand.
According to the media, Kardashian had previously filed a trademark SKKN BY KIM before the company ever did, although Beauty Concepts also objected to the application.
Conflicts of Interest: The letter was sent by Beauty Concepts LLC, which claimed to have been operating under the name SKKN+ for several years
The Beauty Concepts LLC complaint is based on the fact that if the reality star were to be trademarked for the name, it would cause confusion between her products and those of the company.
They also claimed that they had gone to extraordinary lengths to bring SKKN+ services to the market in recent years.
TMZ previously reported that Kim’s employees took control of SKKN.com and several @SKKN social media outlets last December.
Kardashian’s attorney, Michael G. Rhodes, spoke to the media and said that while her team does not want to interfere in the practices of Beauty Concepts LLC, they are still legally allowed to use the SKKN name.
Dissent: Kardashian’s attorney, Michael G. Rhodes, said her team is legally able to trademark the name and the shutdown warning was unfounded; she’s featured at the 2019 E! Audience Choice Award
“We certainly value and support small businesses, and our hats off to Ms Lunsford. But the question at hand is one of trademark law and we have not done anything that merits legal action from her,” he said.
The lawyer also said that it would be an obstacle for both parties to give TMZ access to the letter and noted that both parties would discuss this with each other.
“We are disappointed that she chose to run to the media knowing that we would schedule a call for tomorrow at the request of her lawyer. So while we disagree with the letter, we’re hopeful we can smooth things out once both sides have spoken,” he said.
Being blunt: The attorney specifically stated that Kardashian’s team “did nothing deserving of legal action”; the influencer is in the photo in 2020
Kardashian has previously faced legal issues related to her entrepreneurial endeavors, most notably over the former name of her shapewear brand, Skims.
The company was originally called Kimono when it launched in June 2019, prompting a rapid backlash from consumers, many of whom accused the entrepreneur of cultural appropriation.
A hashtag called #KimOhNo was created by Twitter users who were concerned about the name of the line, and the mayor of Kyoto wrote a letter to persuade the influencer to change the name of the brand.
Not the first time: Kardashian has previously been the center of controversy over the former name of her shapewear company Skims, which was previously called Kimono
Japan’s Commerce Secretary Hiroshige Seko later announced that he would send officials to meet with the US Patent and Trademark Office on the matter.
Responding to the controversy in July, Kardashian announced that she and her team were actively changing the company’s name.
The following month it was announced that the shapewear brand would start operating under the Skims name, which it has done ever since.
Change: Although the brand operated as Kimono after its release in June 2019, it was announced that the name would be changed the following month and was officially rebranded as Skims in August