Kim Kardashian extends her reach into sports by partnering with six top college basketball stars ahead of March Madness: Hoopers set to front SKIMS loungewear campaign

Kim Kardashian has decided to associate her SKIMS brand with some of the best that college basketball has to offer: six players modeling her men’s line just before March Madness.

The campaign was announced Monday with an Instagram video that showed the players wearing various items from their underwear line.

The campaign includes players Caleb Love of Arizona, Donovan Clingan of UConn, Hunter Dickinson of Kansas, Robert Dillingham of Kentucky, Jared McCain of Duke and Paxson Wojcik of North Carolina.

The video posted on the brand’s Instagram account showed the players looking and talking to the camera while showing off some of their skills.

This isn’t the first time Kardashian has used athletes to promote her SKIMS line.

He has used stars from the NFL, NBA and the world of football to promote his product.

They include Nick Bosa of the San Francisco 49ers, Shai Gilgeous-Alexander of the Oklahoma City Thunder and soccer star Neymar.

Kardashian also included the Mahomes family in a promotion for her 2023 holiday line, where Chiefs quarterback Patrick Mahomes, his wife Brittany and their children modeled clothing.