Kim Kardashian has been criticized for promoting an upcoming sale of her SKIMS brand as the devastating Los Angeles fire continues to rage.
The 44-year-old shared a now-expired post to her Instagram Story on Wednesday, with information about the winter sales.
Writer and comedian based in Los Angeles. Meredith Lynch criticized Kardashian in an Instagram reel, criticizing her for posting the video in the middle of the fires, instead of giving details about resources to help people.
“Los Angeles is literally burning, and Kimberly Noel is literally posting, telling us to buy SKIMS,” Lynch fumes in the clip.
She shared a screenshot of the post, which showed a countdown clock set to expire in 19 hours and 42 minutes, indicating when the sale would begin.
“There are no thoughts or prayers on her Instagram, but she’s posting a countdown to her winter sales,” she noted scathingly.
“Kim Kardashian, who has such a huge reach, who has such a base in Los Angeles, it’s crazy to me that they don’t say, ‘Hey, let me use my platform to put as many resources as possible,'” he said. he pointed out.
The Los Angeles-based writer continued: “No, instead she says ‘buy SKIMS.'”
Kim Kardashian shared a now-expired story on her Instagram Story on Wednesday, announcing an upcoming winter sale for her fashion brand. The move was criticized by Los Angeles-based writer and comedian Meredith Lynch.
Lynch noted that the publication was made recently, when the fires were already out of control and hundreds of people had lost their homes.
“You have a whole damn social media team that should intervene right now,” he continued, suggesting they delete the Instagram story.
Lynch reaffirmed that they should have posted resources for people in the Los Angeles area.
“It’s crazy to me, we’re living in the end of days right now, that’s what’s happening,” he said. “Thanks to these billionaires, it doesn’t affect them so much that they don’t care.”
The response was mixed in the comments, with many pointing out that the posts are likely scheduled.
‘I’m not a fan of Kim and I don’t have anything from SKIMS. I’m sure they were automatically set to publish. Besides complaining about everyone else, are you going to post more resources for people? one wrote.
‘Because when Los Angeles burns, the rest of the world needs to stop?’ another intervened.
‘I mean, what would she know about resources when she can afford to have her own private firefighting equipment?’ Another scathing response was read.
“She’s never cared and it’s appalling how people continue to support her,” another shared.

“Los Angeles is literally burning and Kimberly Noel is literally posting, telling us to buy Skims,” Lunch roared in a video posted Wednesday.

“Kim Kardashian, who has such a huge reach, who has such a base in Los Angeles, it’s crazy to me that they don’t say, ‘Hey, let me use my platform to put as many resources as possible,'” he said. noted (fires in photo)




The response was mixed in the comments, with many pointing out that the posts are likely scheduled to go live.
It comes as Kim’s sister Khloé shared an update with her 304 million Instagram followers, revealing that her neighbor is in contact with fire department bosses, who said “the firefighters are desperate, hungry and exhausted.” .
He then posted ways people could help, writing: ‘If you are looking for ways to help, bring high protein meals, Gatorade, coffee, etc., to your local fire station.
“Or if you’re interested in donating to my neighbor who is going to Costco tomorrow to pick up rotisserie chickens and sides to deliver to various stations, you can do so with Venmo: @sean-whitley.”
Kim Kardashian opened her SKIMS flagship store in New York City on December 12, 2024.

Lynch noted that the publication was made recently, when the fires were already out of control and thousands of people had lost their homes.

Kim Kardashian opened her Skims flagship store in New York City on December 12, 2024.
He attended the inauguration on a scooter after revealing that he broke his foot on December 6.
She shared a snap of her ankle in a boot set to Fergie’s song Clumsy, adding: ‘FML. Broken foot on vacation.
The Christmas Eve party took place just 18 days later, and the star even shared the next day that her sister Khloe Kardashian gifted her a dazzling scooter for her broken foot.
It’s also entirely possible that the star simply wore the heels for the photos and then removed the heel from her broken foot, which she did for the opening of Skims’ flagship store in New York City on December 12.
Kardashian also put a heel on her broken foot while walking into her new store in New York City, all while using a scooter for her injury.