Kim Kardashian has been accused of not respecting Japanese culture after launching a new underwear brand named after a traditional garment.
Reality star Kim announced yesterday that she will be bringing Kimono Intimates as a shapewear line.
The 38-year-old entrepreneur said the brand & # 39; celebrates and improves women's shape and curves & # 39 ;, as they did on social media announcements.
She shared three photos of her Kimono Solutionwear shoot while posing next to models, and added long subtitles to talk about her new venture that she said would come soon.
But Japanese people say the trademarked brand does not respect traditional 15th-century kimono clothing.
Kim Kardashian announced on social media she will present a new set of underwear called & # 39; Kimono Intimates & # 39; launch
Kim Kardashian pictured in the Lower East Side, New York, yesterday. She has been criticized for having a series of & # 39; kimono underwear & # 39; has released
As part of the new range, Kim said the brand would have a shortened leg to wear under a skirt with a side slit
A social media user wrote: & # 39; I feel very sad that the name & # 39; & # 39; Kimono & # 39; & # 39; is used to be something very different from what we know Japanese. Kimono is Japanese traditional clothing and we are very proud of its history and culture. I am sorry but I feel that this name choice is simply ignorant. #KimOhNo. & # 39;
Professor Sheila Cliffe of the Jumonji Women & # 39; s University in Niiza, Japan, said the kimono was in fact the opposite of imaginative shapewear.
She told me BBC: & # 39; The [aesthetic] shape of the kimono is graceful, elegant and gentle. It is not openly revealing or embracing. It wraps the carrier so that they are not exposed.
& # 39; If I made a bra and called it a sari … some people would be very irritated. It shows extreme contempt. [the Kimono] is an expression of Japanese identity. That word is not from Kim Kardashian. & # 39;
Dating back to the 15th century in Japan, the kimono literally means & # 39; thing to wear on the shoulders & # 39 ;, is a T-shaped wrapped garment with loose long sleeves tied with a sash.
Considered the national dress of Japan, it is now usually worn on special occasions such as weddings and age ceremonies, and is usually worn by women.
A woman wearing a kimono crossing the street in front of the entrance of Sensoji temple in the Asakusa district of Tokyo
Kardashian said the new range of underwear & # 39; celebrates and improves women's shape and curves & # 39;
Those who tend to wear a kimono every day are older men and women, geisha & sumo wrestlers, who are required to wear traditional Japanese clothing when they appear in public.
Kardashian registered the Kimono brand in the US last year under the names & # 39; Kimono Body & # 39 ;, & # 39; Kimono Intimates & # 39; and & # 39; Kimono World & # 39 ;.
Many in Japan are angry that the star Keeping Up With Kardashians has a trademark of a word that has such cultural significance for the country.
When announcing the launch on Instagram, Kim wrote: & # 39; Finally I can share with you this project that I have developed over the past year.
Japanese took to social media to express their anger at Kim Kardashian for using the kimono name to sell underwear
The Keeping Up With The Kardashians star announced its new shapewear series on Instagram, named after the traditional Japanese garment
& # 39; I have been passionate about this for 15 years. Kimono is my view on shapewear and solutions for women who really work. & # 39;
Some have gone to Twitter to accuse the mother of the four of slaughtering & # 39; of the history of Japan and of cultural appropriation with the hashtag #KimOhNo.
One wrote: & # 39; Wow, @KimKardashian. Thank you for BUTCHING Japanese culture !!! My culture is not your toy. You have no respect for people who are not your family, do you? Can the 15-year-old developer of this project not find a cultural advisor? #KimOhNo #culturalappropriation. & # 39;
Another said: & # 39; These are my grandmother's kimonos. Some of these are dyed and embroidered by herself. When I was a kid, I loved seeing them embroidered on kimono cloth. My grandmother who makes beautiful embroidery is also beautiful and I have always experienced it as magical. #KimOhNo. & # 39;
One woman only tweeted: & # 39; Don't steal our culture. # KimOhNo. & # 39;
Although the extensive outfits seem to have little in common with the soft clothing of Kardashian, kimonos are not only often extremely expensive, but also known as difficult to wear.
Women often hire experts to dress them in kimono, because the outfit apparently requires endless pinching, pleating and strapping.
& # 39; She has often been to Japan. I am shocked. She has no respect, & tweeted a social media user in Japanese.
& # 39; I like Kim Kardashian, but please choose another name than kimono if it is underwear, & another one wrote.
& # 39; The Japanese government should protest against Kardashian & # 39 ;, wrote a third.
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