Kickstarter asks makers to no longer claim that their projects are "the best in the world", and instead use realistic language to describe their campaigns. It does not completely ban the sentence, but Kickstarter is also launching a new tool today new recommendations and rules for projects that discourage video makers from using "superlatives" or exaggerated claims about a product "the fastest in the world" when naming their projects.
The Kickstarter tool highlights exaggerated names and suggests that they are changed. For now, the tool is only available for English-language projects. You can see an example of what that looks like below.
Most policy changes are guidelines rather than rules, which means that makers do not have to follow them. But Meg Heim, who heads the Kickstarter system integrity team, says this is all a "first step" to give makers an idea of what the platform expects of them.
"We don't see this as a one-off quick fix, or even a crackdown," Heim says. "[The changes] will help creators to set expectations that will help them [and their campaign] in the long run."
Although the recommendations should not be followed, Heim says creators are encouraged to follow the company's advice, as projects that do so are more likely to be promoted in Kickstarter & # 39; s newsletters and other promotional material.
Kickstarter also recommends using language that & # 39; hope and dreams & # 39; speaks, instead of definitive statements like & # 39; it will & # 39 ;, which could suggest a finished product. The team does not want makers to assume that they can sell their product after Kickstarter, so that does not mean that you have to refer to a retail value on the project page. The team also wants makers to be realistic about how much money they need to raise to bring their project to life.
In addition to the guidelines, Kickstarter publishes more rules that must be followed or else the project of a maker can be terminated. First, if a gadget includes both software and hardware, the makers must show both aspects and clarify their functionality and interdependence. If one or the other is not fully developed, project makers must reveal that fact. Makers also cannot use photorealistic renderings and must display their product with "the fewest possible edits".
Although none of these changes will fundamentally change how people use Kickstarter, especially since many of the guidelines are recommendations, it shows that Kickstarter recognizes that it should give beneficiaries a better experience on the platform. Although the company says that the most successful products ultimately deliver, some customers are soured from bad experiences with non-communicative video makers or years of delays. These rules and guidelines make communication clearer and ideally set customer expectations from the start.