Kia has a long list of additional software features for the EV3, including a new generative AI assistant that can answer questions, help with navigation and control basic cabin functions. This is the first Kia EV to feature the company’s new personalized assistant (it previously appeared in the compact Kia K4 and will soon be coming to other EV models), so while we haven’t tested it yet, of course, we can’t wait to do it. subject it to the rigor of daily use. Driver-assist features on board include dynamic torque vectoring for smooth acceleration, lane assist, a collision avoidance system, and an autonomous highway driving mode. There’s also a remote parking assist that can move the SUV into a parking space while you stand on the curb and watch.
Photography: Kia
Photography: Kia
The EV3 is emerging in a booming electric vehicle market. While there has been a lot of talk about flashy, performance-oriented electric vehicles like Tesla’s Cybertruck and Porsche’s Maycan, automakers like Kia, Hyundai, and Ford have been regularly producing affordable electric vehicles that are fueling a multibillion-dollar global market. The reveal of the EV3 also comes at a time when US officials have been wringing their hands over electric vehicle imports. The United States recently instituted tariffs on Chinese electric vehicles to prevent them from flooding the market. But cars from South Korean manufacturers such as Kia and Hyundai currently constitute a largest portion of imports to the US than vehicles from China, Japan or any other country outside the EU.
Kia’s EV3 is not yet coming to the United States. Kia says the car will launch in South Korea in July, followed by a launch in the European Union in the second half of 2024. It says it plans to consider expanding to other European regions and possibly elsewhere at some point after that.
The launch event will be broadcast live today; Watch the reveal live or as a replay below:
