KFC opens 30 high-tech outlets throughout Australia – with new dishes added to their menu every month
KFC opens 30 new restaurants throughout Australia – with new dishes added to their secret menu every month
- KFC launches 30 new high-tech stores in all states except Western Australia
- The stores will implement new fast food restaurant technologies
- The stores follow the first two Drive Thru Only KFC stores in the world
- Buyers in the KFC app can purchase exclusive items from their secret menu
KFC is preparing for the launch of 30 new high-tech restaurants throughout Australia as it adds a series of new items to its secret menu.
The fast food giant opens up exciting new stores in every state except Western Australia at locations such as Canberra City, Kings Cross and Glen Waverley.
The new stores will focus on the implementation of new technology in the restaurants and follow the first two Drive Thru Only KFC stores in the world, which were opened in November in Newcastle, NSW and in January in Mt Gambier, South Australia. .
KFC launches 30 new high-tech stores throughout Australia
The new stores follow the first two Drive Thru Only KFC stores in the world, which opened in Newcastle in November and in Mt Gambier in January.
KFC South Pacific Chief Marketing Officer Kristi Woolrych told News Corp. Australia that the brand was looking for unique store formats to meet increasing demand.
“We are actively focused on looking at technology in our equipment and looking at cooking times and waiting times so that the quality of our food can be delivered as quickly as possible without compromising on taste,” said Woolrych.
Data from the Roy Morgan Research Institute have shown that KFC is visited by 23 percent of Australians over an average period of four weeks.
The company will focus on their digital and online platforms with their new high-tech stores to create a new experience for their customers.
Savvy customers on the KFC app have already reaped the rewards and scored exclusive items from the KFC’s secret menu, including the Zinger Chipster, the Triple Stacker and the Kentucky Snack Pack.
The secret menu is only available for customers using the KFC app, where brand new items and old favorites appear for buyers.
The new Triple Stacker Burger from KFC, which is only available for customers using the KFC app
“What is really exciting is the secret menu, it has been a huge hit with app users this year and we will continue to innovate there and drop new products every month,” said Woolrych.
Exciting new shop windows and ordering tactics aside, KFC has not lost the focus of what has made them the second most popular fast food restaurant in Australia.
Ms. Woolrych said the company will continue to sell fresh chicken with heather oils and less salt in the future, as well as alternative snack options.
“We don’t rename our restaurant, but Kentucky Fried Chicken is what we make and sell and is part of our heritage and history with the colonel who made it famous, we continue to use it as a signal of our great-tasting chicken,” she said.
KFC has pledged to continue serving fresh chicken made with heather oils and low in salt in the future, as well as alternative snack options