KFC makes HUGE change, so the famous fast food chain is turning back the clock for decades
- KFC Australia will bring back its former name Kentucky Fried Chicken
- The name was deleted in 1991 to appeal to more health-conscious customers
- Marketing experts fear that the change can have an adverse effect on the popular chain
A huge change is about to come to KFC stores throughout Australia.
As part of the new marketing initiative, the chain will now embrace its former name Kentucky Fried Chicken, which was once scrapped 30 years ago.
The new brand choice may mean an end to the famous KFC initials, but experts say it will appeal to the sense of nostalgia of customers.
The famous food chain was once known under its full name until 1991 when it was abbreviated to the initials to make it more attractive for health-conscious customers
The full name of the restaurant was removed in 1991 after the boss of the American chain said she emphasized the word & # 39; fried & # 39; wanted to remove to appeal to more health-conscious customers.
Marketing experts have said that the choice to bring back the old name could be an attempt to remind customers of days gone by.
& # 39; Re-selling the world of simple fried chicken could be read as tapping into an audience craving a simpler time in which the world was conceived – albeit inaccurately – as an easier time, & # 39; Dr. told Lauren Rosewarne, a trend expert at Melbourne University, News.com.au.
The name is expected to change in KFC restaurants in Australia, as marketing experts reveal that the choice can limit the store to selling fried chicken
Mrs. Rosewarne said the decision could be a smart marketing plan to get different masses of people.
& # 39; Return to & # 39; Kentucky Fried Chicken & # 39; can be a smart brand technique in certain markets, & # 39; she said.
Others believed that the choice could have an adverse effect on the fast food chain, because fried chicken could be the only menu option.
& # 39; The Pizza Hut brand will always be limited to pizzas, but the KFC (initials) allowed you to grow beyond chicken, & # 39; said Adelaide University marketing teacher. Dean Wilkie.
KFC is also looking to bring back the retro logo & # 39; s of the iconic image of Colonel Sanders
The popular fast food chain is said to want to bring back a more retro logo of Colonel Sanders' iconic image.
"Kentucky Fried Chicken" now appears on a package together with the iconic image of Colonel Sanders.
KFC and Kentucky Fried Chicken pop up interchangeably in the restaurants app.
A promo photo of a planned KFC store in Newcastle shows the full name.
Daily Mail Australia has contacted KFC for comments.
. (TagsToTranslate) Dailymail (t) news