Categories: Entertainment

Kendall Jenner settles 818 Tequila lawsuit with 512 Tequila after claim Kendall stole name, design

Kendall Jenner may not sit down with the owners of 512 Tequila and have a drink, but at least the two sides won’t be taking shots at one another anymore. 

The 27-year-old socialite and entrepreneur’s brand 818 Tequila and 512 Tequila reached a settlement on Thursday regarding their names and logos, according to TMZ.

Each of the brands named their tequilas after their respective area codes – 818 is the area code for the San Fernando Valley while 512 is the area code for Austin, Texas. 

Brining it to a close: Kendall Jenner may not sit down with the owners of 512 Tequila and have a drink, but at least the two sides won’t be taking shots at one another anymore

The owners of 512 Tequila also sued Kendall over the the matching labels which share similarities. 

512 Tequila’s CEO Nick Matzorkis told the outlet that his company had dismissed their lawsuit after an agreement was reached with 818 about making some changes. 

‘Tequila 512’s lawsuit against 818 Tequila has been resolved,’ he explained. ‘The parties have agreed that they will each have the right to use their existing names and they will both make changes to their labels to clarify that they are not related to each other.’ 

Settled: The 27-year-old socialite and entrepreneur’s brand 818 Tequila and 512 Tequila reached a settlement on Thursday regarding their names and logos, according to TMZ (pictured November 7, 2022)

Bottles: Each of the brands named their tequilas after their respective area codes – 818 is the area code for the San Fernando Valley while 512 is the area code for Austin, Texas

Changes coming soon: 512 Tequila’s CEO Nick Matzorkis told the outlet that his company had dismissed their lawsuit after an agreement was reached with 818 about making some changes 

Tequila 512 will reportedly add ‘est. 2012’ to their bottle though it’s currently unclear how Tequila 818 will change their look. 

Kendall Jenner was hit hard by the rival tequila company when they first brought the lawsuit against her brand in February of this year. 

The suit claimed 818 was a ‘blatant’ rip-off of the Texas alcohol company’s idea. 

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At the time, representatives for Tequila 512 told DailyMail.com: ‘They have had plenty of time to make any effort to correct this since it first surfaced in the media earlier last year, but instead elected to ignore it. We not only have a right to protect our trademarks, we actually have a legal obligation to do so. They know this and put us in this position of having no choice but to take action to protect our unique brand identity.’

Kendall’s sister Kim Kardashian was named in the suit when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila on Kim’s mobile app game, Kim Kardashian: Hollywood. 

‘Blatant’: Kendall Jenner was hit hard by the rival tequila company when they first brought the lawsuit against her brand in February of this year with 512 Tequila calling 818 a ‘blatant’ rip-off

Oh no! Adding even more confusion, Kim Kardashian was named in the suit when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila on Kim’s mobile app game, Kim Kardashian: Hollywood

‘Either Defendant intentionally used Plaintiff’s bottle, hoping to further blur the lines between the two products, or Defendant was itself confused about the difference between the two brands,’ the lawsuit stated.

This isn’t the first controversy Kendall’s faced with the brand after she was caught in a storm of cultural appropriation accusations for naming her spirit after the Calabasas area code and overlook tequila’s deep-rooted Mexican legacy.

Almost immediately after announcing her latest venture, Kendall faced intense scrutiny for the name of her brand and the attempt to diminish tequila’s cultural significance in the Latinx community. 

‘There was just a lack of respect to the culture and the importance of tequila to Mexico,’ bartender Lucas Assis told Yahoo Life in February. ‘She didn’t even know how to properly drink tequila.’

Kendall promised to donate to the community in Jalisco, Mexico, in September of last year after the claims of culture appropriation arose.  

Hard at work: Almost immediately after announcing her latest venture, Kendall faced intense scrutiny for the name of her brand and the attempt to diminish tequila’s cultural significance in the Latinx community

He went on to explain how agave takes up to nine years to fully mature before being able to harvest, a questionable time frame since Kendall noted that she had only spent four years perfecting her new brand.

‘The plant is embedded in the country’s history and culture. Celebrities need to understand the detrimental effect their brands can have on the tequila industry but even most importantly on the agriculture of the agave plant,’ he said. 

‘Using Mexico’s culture and history for nothing other than capital gain is culture appropriation. Not to mention leaving the family-owned small distilleries, who have been doing this for generations, struggling to keep up with the sky rocketing prices of the agave, due to farmers simply not being able to keep up with the demand.’  

Merry

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