Kendall Jenner is seen for the first time as the new face of L’Oreal: “I am honored to be able to say those iconic words, I am worth it”
Kendall Jenner has been spotted in new L’Oreal ads.
“I am honored to be part of a new sorority of strong and powerful women and to be able to say those iconic words, I am worth it,” Kendall said in a statement shared with DailyMail.com.
“Joining the L’Oréal Paris family and having the opportunity to embody all that the brand stands for feels like a true full-circle moment,” she added.
And L’Oreal seems thrilled to have hired the Keeping Up With The Kardashians veteran.
According to the company’s press release, it was chosen because it is a ‘powerful, successful and talented young woman’.
It’s worth it! Kendall Jenner was spotted Tuesday in new L’Oreal ads
Pretty in hot pink: “I’m honored to be part of a new sorority of strong and powerful women and to be able to say those iconic words, I’m worth it,” Kendall said in a statement shared with DailyMail.com
It was added that she “continues to captivate the audiences around her” and is a “constant figure in the fashion industry, an entrepreneur and a media icon.”
“Kendall Jenner has become a role model for her generation, and the brand is delighted to welcome her to the L’Oréal Paris family,” the company added.
Kendall will be the star of the brand’s makeup campaigns starting in September 2023.
The businesswoman joins Beyoncé, Helen Mirren and Penélope Cruz, who have promoted the brand in the past.
News of L’Oreal’s addition to the 27-year-old reality personality was first leaked by The Sun on Sunday.
The outlet added that he will receive $11 million for the concert.
The social media powerhouse previously garnered a lot of attention for wearing several of the brand’s products at the 2023 Met Gala.
L’Oreal first teased that it had recruited a new spokesperson with a short video shared to its Instagram account on Saturday.
Beauty Circle: “Joining the L’Oréal Paris family and having the opportunity to embody all that the brand stands for feels like a true full circle moment,” she added.
New job: According to the company’s press release, she was chosen because she is a “powerful, successful and talented young woman.” It was added that she “continues to captivate the audiences around her” and is a “constant figure in the fashion industry, an entrepreneur and a media icon.”
A fresh look: Here she was seen wearing a sparkly dress as if she had a dewy lip gloss on it.
In the clip, an unseen figure said the cosmetics company’s slogan, “I’m worth it,” before adding, “and it feels so good.”
Many of the model’s fans took to the comments section of the video to claim that Jenner had provided the voiceover.
The company also shared an image showing a person, whose face was obscured, sitting down for an interview.
New adventure: Kendall Jenner has become one of the new faces of cosmetics giant L’Oreal, according to The Sun; she sees her in may
Just a tease: The company also shared an image showing a person, whose face was obscured, sitting down for an interview.
The social media powerhouse has previously served as a spokesperson for numerous brands in the past.
The model has appeared in campaigns for companies such as Calvin Klein, Fendi and Marc Jacobs, among many others.
She has also collaborated with her younger sister Kylie on various projects for Kylie Cosmetics.
