Kendall Jenner carries an 818 tequila tote while having lunch in West Hollywood

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Kendall Jenner is very proud of her recently released 818 tequila brand, despite overwhelming criticism online of the ‘whitewashed’ business venture.

On Friday, the 25-year-old supermodel turned out to be her own best ad when she went for lunch in West Hollywood with an 818 tequila bag.

She let her purse do all the talking, opting for a casual flannel and pants look, while bringing both safety and one of her Dobermann pups for double protection.

818: Kendall Jenner, 25, turned out to be her own best ad when she debuted a new 818 Tequila bag while packing lunch with her doberman and a bodyguard in West Hollywood

818: Kendall Jenner, 25, turned out to be her own best ad when she debuted a new 818 Tequila bag while packing lunch with her doberman and a bodyguard in West Hollywood

The famous model rolled over to the trendy Melrose lunch spot in khaki pants and a white crop top with a pair of Birkenstocks.

She threw a brown flannel over her shoulders and wore a matching beige face mask with square brown sunglasses.

Working her way through the parking lot with a drink on the go, she flashed her famous abs as she rubbed her hair behind her.

Monochrome: She kept her appearance minimal as she wore different shades of white and nude, while accompanied by a security guard

Monochrome: She kept her appearance minimal as she wore different shades of white and nude, while accompanied by a security guard

Monochrome: She kept her appearance minimal as she wore different shades of white and nude, while accompanied by a security guard

She attached a claw clip to her washcloth in case she had to pull her hair up on her outing.

Kendall took over the reins from one of her beloved guard dogs, as the mother of both Six and Pyro.

On this week’s episode of Keeping Up With The Kardashians, she tried her hand at motherhood after saying she wants kids ‘bad’ and ‘soon too’.

Half-sister Khloe let her mom play daughter True, two, and Kim Kardashian’s toddlers Chicago, two, and Psalm, one, so she and her sisters could enjoy a mom’s night out.

Dog Mom: The model had expressed an interest in having 'kids soon' and Khloe had her mom play True, Chicago and Psalm on this week's episode of KUWTK so she could get a feel for it

Dog Mom: The model had expressed an interest in having 'kids soon' and Khloe had her mom play True, Chicago and Psalm on this week's episode of KUWTK so she could get a feel for it

Dog Mom: The model had expressed an interest in having ‘kids soon’ and Khloe had her mom play True, Chicago and Psalm on this week’s episode of KUWTK so she could get a feel for it

She was also previously seen taking care of Malika Haqq’s then four-month-old son Ace, as Kendall noted ‘she could have done it longer’ after an afternoon of babysitting.

Ahead of the episode, she had to stop pregnancy rumors when mom Kris Jenner tweeted, ‘You got this !!! @kendalljenner ‘with a baby bottle emoji.

She shot back on twitter ‘Mommy, this looks like a pregnancy announcement!’ while setting the record, despite getting a kick out of it.

Shutting Down: Momager Kris tweeted to Kendall yesterday with a baby bottle emoji, asking Kendall to make it clear she wasn't pregnant

Shutting Down: Momager Kris tweeted to Kendall yesterday with a baby bottle emoji, asking Kendall to make it clear she wasn't pregnant

Shutting Down: Momager Kris tweeted to Kendall yesterday with a baby bottle emoji, asking Kendall to make it clear she wasn’t pregnant

Night Out: Despite Kendall's interest in motherhood, she proved she still enjoyed a vibrant social life when she stepped out on Thursday night to support The Biebers at his Justice album release party;  pictured on March 25

Night Out: Despite showing an interest in motherhood, Kendall proved she still enjoyed a vibrant social life when she got out on Thursday night to support The Biebers at his Justice album release party;  pictured on March 25

Night Out: Despite showing an interest in motherhood, Kendall proved she still enjoyed a vibrant social life when she got out on Thursday night to support The Biebers at his Justice album release party; pictured on March 25

Perhaps not quite ready to quit her busy career and bustling social life, Kendall stepped out on Thursday night to support best friend Hailey Bieber and husband Justin Bieber at his Justice album release party.

Showing off her famous legs in a floral mini skirt with a white crop top and a pair of black heeled boots, she arrived in style alongside famous pals Justine Skye and sister Kylie Jenner who naturally wore an 818 tequila bottle.

Model BFF’s Kendall and Hailey got very drunk on her ‘perfected’ tequila on an episode of Bieber’s new show Who’s In My Bathroom, where they drank from the game Never Have I Ever.

Business Venture: Kendall announced her tequila line on February 16, telling her 157 million Instagram followers that she had taken a four-year journey to `` make the best tasting tequila. ''

Business Venture: Kendall announced her tequila line on February 16, telling her 157 million Instagram followers that she had taken a four-year journey to `` make the best tasting tequila. ''

Business Venture: Kendall announced her tequila line on February 16, telling her 157 million Instagram followers that she had taken a four-year journey to “ make the best tasting tequila. ”

Hint: the cover girl had made many trips to distilleries in Jalisco, Mexico beforehand and also posted photos with the then cryptic bottle in the background

Hint: the cover girl had made many trips to distilleries in Jalisco, Mexico beforehand and also posted photos with the then cryptic bottle in the background

Hint: the cover girl had made many trips to distilleries in Jalisco, Mexico beforehand and also posted photos with the then cryptic bottle in the background

Kendall announced her tequila line on Feb. 16, telling her 157 million Instagram followers that she had taken a four-year journey to “ make the best tasting tequila. ”

The cover girl had taken many trips to distilleries in Jalisco, Mexico beforehand, and had also posted photos with the then-cryptic bottle in the background.

Her famous family threw their support behind her, but unfortunately she faced criticism from many who scoffed at it being cultural appropriation, claiming her tequila was whitewashed (she had named it 818 after her Calabasas area code).

However, many noted that other celebrity tequila founders like The Rock and George Clooney had not undergone the same level of scrutiny as they did.

In the family: She was also the newest sister to be used for a collaboration with Kim's KKW Beauty Fragrance

In the family: She was also the newest sister to be used for a collaboration with Kim's KKW Beauty Fragrance

In the family: She was also the newest sister to be used for a collaboration with Kim’s KKW Beauty Fragrance