Inclusion and diversity are the order of the day in a new Yves Saint Laurent campaign that features legendary supermodel Kate Moss at her provocative best.
The fashion icon, who celebrated her 50th birthday in January, appears topless as she stars alongside a handful of generationally mixed models in the haute couture brand’s latest ad.
The brilliant 74-second commercial artfully blends past and present with notable appearances from British legend Charlotte Rampling, 78, a former model from 1960s London, and contemporary American runway model Binx Walton, 28.
Additional cameos are from Canadian star Awar Odhiang, 26, Polish runway veteran Anja Rubik, 41, rising German model Penelope Ternes, 21, and South Sudanese model Ajus Samuel Kengen.
But it’s Kate who serves as the focal point for Saint Lauren and a new campaign by fashion and fine art photographer Juergen Teller for his winter 2024 womenswear collection.
Inclusivity is the order of the day in a provocative new Yves Saint Laurent campaign starring a topless Kate Moss.
The fashion icon, who celebrated her 50th birthday in January, stars alongside a handful of mixed generational models in the haute couture brand’s latest ad.
The supermodel leaves nothing to the imagination in a sheer top, with her breasts completely exposed as she lounges on a leather sofa.
Moss is back in the Saint Laurent fold after making her runway debut for lingerie brand Victoria’s Secret alongside her daughter Lila, 21, in October.
The show marked her first time on the runway since 2022, when she appeared on the Bottega Veneta runway.
Former Vogue Paris editor-in-chief Emmanuelle Alt came on board to style the 2024 show and it was her participation in the show that convinced Moss to participate for the first time.
The star told Vogue: ‘She’s one of my favorite stylists. Whatever he does, it will be great. “He has a great eye, so I felt safe.”
Of walking the runway, she added: “It’s fun and exciting, but I still get nervous.”
‘It’s on such a huge scale. When I used to do shows all the time, I obviously didn’t even think about it: we’d just do back-to-back shows on the same day.
“Now it’s something very different, (the girls arrive) eight hours before the hair and makeup show.”
Kate is seen through the fogged-up window of a hotel phone booth in a scene from the advertisement.
She serves as the focal point for Saint Lauren and a new campaign by fashion and fine art photographer Juergen Teller for his winter 2024 womenswear collection.
The brilliant 74-second commercial blends past and present with notable appearances by British legend Charlotte Rampling, 78, once a model from 1960s London.
German model Penelope Ternes, 21, also appears in the new art deco-themed ad.
Fans called the mother-daughter duo who modeled together “iconic,” although some gave Lila the dreaded “nepo baby” title on social media.
‘KATE MOSS WE’RE IN THE MF 90s,’ tweeted a user named Jack the Queen, and his followers totally agreed.
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Other X users said she was aging like a fine wine and called her ‘THE OG SUPER MODEL OF ALL TIME.’
Many called it Kate’s ‘comeback’, although the English supermodel remains a constant at fashion week, often seen alongside her daughter.
Fans rejoiced that Lila Moss participated in the same show and flocked to the comments section of Victoria’s Secret’s Instagram to celebrate.
‘Kate and Lila on the same show? and VS in that? ICONIC,’ one enthused, while VS responded: ‘Surprise!’
Canadian star Awar Odhiang, 26, appears among cameos in Yves Saint Laurent’s latest fashion campaign
Moss made her surprise debut at the Victoria’s Secret Fashion Show in November (pictured)
She opened the show’s rock & roll segment as she wowed in a black lace lingerie set printed with black roses.
Moss inevitably turned heads while walking the Victoria’s Secret runway in October.