Karren Brady has undergone a £3,500 ‘invisible facelift’ in a bid to eliminate her ‘dreaded double chins’.
Baroness Brady, 55, West Ham United vice-chairman and adviser to Lord Sugar on BBC’s The Apprentice, visited Dr Rita Rakus at her Knightsbridge-based EndoliftX clinic.
The non-invasive process uses a laser-emitting wire to tighten the skin, promising collagen regeneration with a 95 percent success rate in skin tightening, according to the clinic.
The television personality wanted to expel her ‘dreaded double chins’ and address the lower part of her face, which had started to ‘creep’.
And not only is she ‘delighted’ with the results, but less than 24 hours later, Karren was out for lunch.
“I returned home immediately after the treatment and went out to lunch the next day, with no bruising and only slight swelling that went away very quickly,” she said.
Baroness Karren Brady of Knightsbridge CBE underwent ENDOLIFTX to banish her ‘dreaded double chins’
The minimally invasive procedure employs a single laser fiber, thinner than a strand of hair, to tighten, lift and add definition to the skin, treating various signs of aging throughout the body, including the lower face and neck.
Karren made the decision to undergo an EndoliftX procedure after noticing signs of aging in her jaw and neck.
“As a woman of a certain age, I noticed that the lower part of my face was starting to sag and I was starting to get that dreaded double chin that people talk about,” she said.
‘That was really my main concern when I went to see Dr. Rakus and she recommended EndoliftX.
‘Before having the treatment I was afraid it would be quite invasive, but it is not at all. I came home immediately after the treatment and went out to lunch the next day, with no bruising and only slight swelling that went away very quickly.
“The most unexpected part of the treatment was that it didn’t hurt, it didn’t take long, there was no downtime and it gave the kind of result that you normally only get from going to a treatment center.” appropriate surgery.
“Just a few weeks after the treatment I feel great and I am really delighted with my results.”
The TV personality was “delighted” with the results and experienced little swelling and no bruising.
Dr Rita Rakus explained: ‘Results are immediate and long-term, and the area continues to improve for several months after the ENDOLIFTX® procedure as additional collagen builds up in the deeper layers of the skin over time.
‘The procedure takes less than an hour and the patient can usually return to their daily activities almost immediately with instantly tighter and lifted skin.
“Results improve over the next nine months and last up to five years.”
Dr Luke Simmonds, Aesthetic Physician at Nova Aesthetic Clinic, explained the process in more detail.
“We inject a local anesthetic into the area of skin being treated and most people report feeling nothing during the laser treatment itself, and it has much less downtime than the surgical alternative,” he said.
Luke added: ‘Of course, with any procedure like this, there is a little swelling and redness, but normally this is very tolerable and lasts around 48 hours; However, this depends on the individual’s skin type and condition and patients can resume their daily activity immediately.
HOW DOES THE TREATMENT WORK?
‘EndoliftX is the closest non-surgical alternative to surgical facelift and liposuction.
It is a minimally invasive procedure that uses a laser fiber that is thinner than a strand of hair to tighten, lift and restore definition to the skin.
It can be used to tighten the skin while treating excess fat, whether on the chin or jowls to contour the jawline, or on the arms to remove bingo wings.
Inserted into the skin in the deep dermis, laser energy is applied through the wire, delivering heat to the skin which then responds by remodeling and increasing collagen production, without causing any damage to the outer skin.
‘Patients begin to see improvements in their skin approximately four weeks after treatment, but final results take between three and six months to appear, and in some people results continue to improve for up to 12 months.
“We often recommend checking every 12 months to see if a repeat session is necessary, but I have some patients who can go two or three years maintaining their results with a single session.”
While EndoliftX is an FDA-approved procedure, it is essential to ensure that the original EndoliftX device is used.
Cases of counterfeit devices with brand names similar to EndoliftX have been reported, causing serious medical complications.