Kayne West has fired influencer YesJulz from her role at his company Yeezy – while accusing her of violating her NDA and trying to fine her a staggering $7.7 million for the breach of contract.
The 46-year-old rapper publicly cut ties with the 34-year-old after she shared ‘unauthorised’ posts on social media – with the rapper stating on Instagram that the company had decided ‘we no longer have her involved’ with Yeezy’s new venture Vultures, which she had helped promote.
In the wake of his post about YesJulz, whose real name is Julieanna Goddard, an email allegedly sent to her by Yeezy chief of staff Milo Yiannopoulos was leaked online.
The email, which included Milo’s cell phone and office number, stated that YesJulz owes Yeezy $7.7 million in fines “as a result of her NDA violations.”
Kayne West has fired influencer YesJulz after she allegedly violated her NDA and has since fined her $7.7 million
The 46-year-old rapper publicly cut ties with the 34-year-old after she shared ‘unauthorised’ posts on social media
After she tried to recruit people online to join her and was accused of running a ‘pyramid scheme’, Kayne took to her Instagram Story to reveal that she was no longer with Yeezy
The alleged email began: ‘Dear Mrs Goddard, Please enclose a letter and bank statement from your time with Yeezy.
‘Fines incurred to date as a result of your NDA violations are $7.7 million. USD.
‘While you were the contractor, I suspended the execution of this debt. It is due now. Hassan from the compliance team will contact us with payment details. Please note that additional violations will incur additional fines.
‘Because you are terminated for cause, but also because you forgot to sign your contract, your termination takes effect immediately.’
Alongside the image of the email was an image of the so-called letter it referred to, which simply read: ‘Dear Julieanna, It’s clear you’ve been fired. Sincerely, Milo Yiannopoulos.’
While the exact reasons for YesJulz’s dismissal from Yeezy are not immediately clear, it is understood that the ‘NDA violations’ referenced in the email refer to interactions she had with Yeezy fans on X’s Spaces platform .
During the session, she discussed a Yeezy Universe app where fans would be ‘generals’ and be rewarded with virtual currency.
She noted that none of her ideas had been approved by Kayne.
YesJulz added: ‘We could all close our eyes and imagine what a Yeezy universe would look like if we were in a video game. We know that we would be willing to pay to come to the broadcasts and watch these live streams.
Following Kayne’s tweet, fan accounts have since circulated an email purportedly sent by Yeezy’s chief of staff Milo Yiannopoulos
Before he was terminated, the influencer promoted Vultures products on his Instagram
She posed in a range of products – including a tank top and a sweatshirt
‘We would even be willing to pay to have a meeting like this where we can brainstorm together, not only with Ye, but some of his most trusted collaborators.
‘How do you see it, where we cooperate for a month or two and then maybe there are rewards. Say Massimo from Argentina is a player in the game who made this app. And the army members and generals who go to the (Yeezy) office every day and actually work are rewarded with a coin or a ¥ dollar.
‘Say you get 500 points and it unlocks access to the music player, which is a mixtape that has all the stuff that has samples that weren’t deleted. Or you hit 1,000 points and it gets you into your own vehicle to drive around the (virtual) desert.’
During the stream, she instructed writers to act like they already worked for Kanye’s news platform, Yews, and talked about hiring people.
The influencer claimed the rapper knew about their work. Before she was terminated, she also promoted various Vultures products on her Instagram.
She posed in a range of products – including a tank top and a sweatshirt.
She added: ‘You see and hear everything. He knows how active you have been. I know that sometimes it can feel like you might be working all day, every day, and your work isn’t being seen or recognized.
And while it’s unclear why the influencer was fired, the NDA violations are reportedly due to X Spaces sessions she hosted where she tried to get fans to work with her for free
Following her termination with Yeezy, YesJulz responded via X, formerly known as Twitter
“But let this week be a testament that every single thing you do is appreciated and that is 1,000 percent by myself, the team and most importantly by Ye.”
At the end of the stream, the influencer labeled it ‘inspiring’ and ‘beautiful’.
However, people online were not convinced and quickly put her down.
Many accused YesJulz of ‘swindling’ them and trying to run a ‘pyramid scheme’.
Following her termination with Yeezy, YesJulz responded via X, formerly known as Twitter.
She said: ‘F*** an NDA. Sue me.’