Juul announced today that it will stop selling its mint-flavored pods recently released studies discovered that the taste was especially popular among young users of e-cigarettes.
In a statement with reference to the studies, Juul said it would immediately stop taking orders from retailers or selling the pods through Juul.com. The company previously stopped selling fruit flavors and now only offers tobacco and menthol options. Juul noted in his statement that it has also stopped advertising in the United States.
Juul, like other e-cigarette manufacturers, has to deal with increased control after a wave of deaths related to vapors. In an attempt to reduce the problem among young users of e-cigarettes, the Trump government said in September that it would ban non-tobacco tastes, causing Juul to prevent fruit-flavored pods from being preventively removed.
But recent surveys raise questions about Juul's decision to continue selling his mint flavor, which in ranks eight to 12 proved to be the most popular flavor for users. Researchers for one of the studies wrote in the Journal of the American Medical Association that the findings raised questions about "whether regulations or sales suspensions that exempt mint flavors are optimal strategies" to prevent young people from vaping.
"These results are unacceptable and therefore we need to re-establish the vapor category in the US and gain the trust of society by working with regulatory authorities, advocates-general, public health officials and other stakeholders to combat use by minors, "Juul CEO KC Crosthwaite said in the statement.