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New campaign: Justin Bieber, 25, has played the lead role in a new natural deodorant advertisement

Justin Bieber has played a leading role in a new deodorant advertisement – since the singer admits his recent focus with most of his collaborations, including his music, is promoting & # 39; self-care & # 39 ;.

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The Grammy-nominated singer, 25, wore a matching nude-colored sweatshirt and trousers when advertising the Schmidt & # 39; s Here + Now deodorant ($ 11).

& # 39; Self-care can be simple, & # 39; Justin said in the 15-second commercial to advertise the new product, and added: & # 39; It's friendly, starting with yourself. Because if we take care of ourselves, we take better care of each other. & # 39;

New campaign: Justin Bieber, 25, has played the lead role in a new natural deodorant advertisement

New campaign: Justin Bieber, 25, has played the lead role in a new natural deodorant advertisement

Priorities: He is heard in a voice-over stating how to learn & # 39; self-care & # 39; and be kind to themselves to take better care of each other & # 39;

Priorities: He is heard in a voice-over stating how to learn & # 39; self-care & # 39; and be kind to themselves to take better care of each other & # 39;

Priorities: He is heard in a voice-over stating how to learn & # 39; self-care & # 39; and be kind to themselves to take better care of each other & # 39;

Love: Bieber's wife, Hailey Rhode Bieber, even appeared in the advertisement (photo)
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Love: Bieber's wife, Hailey Rhode Bieber, even appeared in the advertisement (photo)

Love: Bieber's wife, Hailey Rhode Bieber, even appeared in the advertisement (photo)

The advertisement then shows Beiber's wife, Hailey Rhode Bieber, kissing on his cheek, just as he says: & # 39; we take better care of each other. & # 39;

Product: the fragrance of Here + Now, the natural deodorant, was picked by Bieber using & # 39; essential oil-derived spicy citrus and warm floral scents & # 39;

Product: the fragrance of Here + Now, the natural deodorant, was picked by Bieber using & # 39; essential oil-derived spicy citrus and warm floral scents & # 39;

Product: the fragrance of Here + Now, the natural deodorant, was picked by Bieber using & # 39; essential oil-derived spicy citrus and warm floral scents & # 39;

Schmid & # 39; ts Here + Now deodorant is a natural product without baking powder that is designed to be gender neutral in odor.

Bieber helped the scent of the product by using & # 39; essential oil-derived spicy citrus and warm floral scents & # 39; to make the product.

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The singer even wore the deodorant on September 30 when he married his wife.

& # 39; Here + Now is about living right now that we have been given and making the best of it & # 39 ;, Bieber said in a press release.

& # 39; I try to share that message through my music, my lifestyle and through the partners I work with. Schmidt is a great brand whose products promote natural self-care, something I really believe in: take care of yourself, live your best life and always be here + now. & # 39;

The brand slogan focuses on positivity and promoting self-care by saying: & # 39; Be nice. Less stress. Hug more. & # 39;

Schmidt revealed that it believes in the & # 39; power of self-care & # 39; and decided that Bieber would be the optimum celebrity to promote the brand given its current priorities.

Make an impact: Bieber said he and his upcoming projects are on & # 39; self-care & # 39; concentrated
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Make an impact: Bieber said he and his upcoming projects are on & # 39; self-care & # 39; concentrated

Make an impact: Bieber said he and his upcoming projects are on & # 39; self-care & # 39; concentrated

Stay focused: the singer has made mental health a priority in recent months, even in February looking for treatment for depression

Stay focused: the singer has made mental health a priority in recent months, even in February looking for treatment for depression

Stay focused: the singer has made mental health a priority in recent months, even in February looking for treatment for depression

Breathe: Justin has set aside some time on Monday for a solo road trip to & # 39; pray, think and reflect & # 39;

Breathe: Justin has set aside some time on Monday for a solo road trip to & # 39; pray, think and reflect & # 39;

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Breathe: Justin has set aside some time on Monday for a solo road trip to & # 39; pray, think and reflect & # 39;

& # 39; At Schmidt, we believe in the power of self-care, and all our products are made from that passion, including Here + Now & # 39 ;, said CEO of Schmidt & # 39; s Naturals Ryu Yokoi.

& # 39; We are excited to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been an integral part of the development of Here + Now by presenting his own personal journey with self-care. & # 39;

Model behavior: A few months ago Hailey and Justin also appeared together in a campaign by Calvin Klein

Model behavior: A few months ago Hailey and Justin also appeared together in a campaign by Calvin Klein

Model behavior: A few months ago Hailey and Justin also appeared together in a campaign by Calvin Klein

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Bieber had made mental health and self-care a priority last year.

He sought treatment for depression in February and even stopped planning marriage for a few months to focus on mental health.

Then Bieber released a long Instagram post in March explaining his battles with depression and mental health.

& # 39; I am now very focused on fixing some of the deep-rooted problems I have, like most of us, so that I don't fall apart, so that I can maintain my marriage and become the father I want to become, & # 39; he wrote at the time.

This week the singer revealed that he took some time off from his busy schedule to enjoy a solo trip to what is probably the Sierra Nevada Mountains in Northern California.

& # 39; Made a road trip to pray, think … time to return to WIFEY & # 39 ;, he wrote on Instagram on Monday, sharing images of his breathtaking view.

His wife Hailey seemed to approve his reflective drive and commented on the image with an enthusiastic & # 39; yayyyyyyy & # 39 ;.

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