Looking to turn heads to promote his own streetwear brand, Justin Bieber donned a fluffy teddy bear mascot costume on Saturday.
The line, called Drew House, a reference to his middle name Drew, has been in the works for a few years and sports a skater-influenced, oversized look.
The pop superstar took advantage of some down time and met and greeted promotionally dressed fans outside her new store.
His brand: Justin Bieber posted photos of himself dressed in a fluffy teddy bear mascot costume to promote his brand, Drew House, on Saturday.
The Yummy star seemed to be in a good mood as she greeted fans dressed as bears to promote her latest collection. She posted photos of the moment to her Instagram account on Friday.
Later that day, while enjoying a bowl of ramen, Bieber wore a yellow beanie and matching yellow puffer jacket and pulled the hood over his head.
‘Drew house is a community’, according to the brand, ‘a place where you can be yourself and be loved, encouraged, safe and valued’.
Drew House’s style largely reflects Bieber’s personal vibe with bright colors, boyish oversized cuts, and playful iconography that make the pieces great for elevating casual weekend outfits.
Meet and greet: The pop superstar held a promotional meeting and greeted fans dressed in the mascot’s costume outside his new store.
Sharing Snapshots: The icon shared Polaroid images of himself as his best brand announcement.
No costume: Later that day, while enjoying a bowl of Ramen, Bieber wore a yellow beanie and matching yellow puffer jacket
The brand’s first pieces were hotel-style slippers and hoodies (both featuring the smiley face logo) that are still among the most popular pieces today.
The afternoon outing comes days after Bieber received some disappointing financial news in recent days, as a Bored Ape NFT he spent over a million dollars on is now worth just pennies on the dollar.
According to Well-informed personthe non-fungible nondescript token is worth just $70,000 following the collapse and Chapter 11 bankruptcy filing of cryptocurrency exchange FTX.
The Style: Drew House reflects Bieber’s personal vibe with bright colours, boyish oversized cuts and playful iconography.
Collateral Damage: The value of Bieber’s Bored Ape (pictured) is down 95 percent following the crash of cryptocurrency exchange FTX earlier this month.
Justin bought the NFT in January for an impressive $1.3 million, meaning its value has plummeted 95 percent.
The massive drop in the value of Bieber’s NFT appears to be related to the FTX crash, which sent cryptocurrency values plummeting.
Many NFT owners reportedly also sold them in a panic hoping to recoup as much of their purchase price as possible as prices continued to fall.
The award-winning star recently gave an emotional performance at Takeoff’s Celebration of Life memorial service in Atlanta last Friday.
Heartwarming tribute: Justin performed an acoustic version of his song, Ghost, as he sang onstage while paying tribute to the late rapper, Takeoff, in Atlanta last week.
At the ceremony, Justin performed a moving acoustic rendition of his song, Ghost, on stage as guests mourned the tragic loss.
Takeoff, Quavo, and Offset were notably part of the hip-hop trio called Migos.
Justin had worked together with Migos on previous tracks including the song What You See (2021) and Looking For You (2014).
The rapper, whose real name is Kirsnick Khari Ball, tragically passed away after being shot outside a bowling alley in Houston on November 1.
Emotional performance: The singer had collaborated with Migos in the past, including the 2021 song called What You See
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