As a result, all you need to do is place a pin of your location on Google Maps from the Domino mobile app to receive your order. From there, you can track drivers’ GPS locations, check wait times, and receive SMS updates about your order.
Unfortunately, you cannot have your pizza delivered directly to your beach chair. That’s because you have to meet your driver where the app deems the best pick-up spot to pull over their vehicle. There are also some other caveats. You only have four minutes to meet your driver – so good luck getting your pizza on time if your hiking trail or campground isn’t near a street. In addition, the delivery location must be within a store’s delivery zone.
The new “Pinpoint Delivery” option builds on Domino’s hot spots function. The feature, which launched in 2018, allowed Domino’s to deliver to outdoor areas such as stadiums, but still required the address of a nearby “Domino’s Hotspot” outdoor pizza delivery location.
Most recently, in April, Domino’s announced support for Apple CarPlay, which now allows drivers to easily order pizza by clicking the Domino’s app on their car’s infotainment screen.
“Where we’ve actually lost a lot of traction on delivery is the frequency of transactions,” Dominino’s chief financial officer, Sandeep Reddy, said at the Oppenheimer Consumer Growth & E-Commerce Conference last week. “The delivery driver is usually very interested in convenience, not so much value.”
However, as pandemic restrictions ease, Domino’s isn’t the only restaurant to see delivery orders decline. This is reported by a market research agency approxrestaurant delivery orders fell 8 percent compared to May 2022.