Jurassic Park and Lightyear gifts popular at Big W Toy Mania sale as lay-by fury takes hold
The surprising top-of-the-line toys expected to sell out at the 2022 Big W Toy Mania Sale – but there’s one ‘annoying’ change that’s making shoppers furious
- Big W’s Toy Mania kicked off this year with an online presale on Tuesday
- The sale will hit physical stores on Thursday – two days later
- There have been changes to the lay-by rules that some people are outraged about
Millions of Australian parents are ready to buy retro-inspired toys for their kids in this year’s toy mania sale with pieces inspired by Jurassic Park and the new Buzz Lightyear movie expected to sell out.
The sale launched online on Tuesday, with thousands of parents logging into Big W’s portal to buy early Christmas presents for their children.
But not everyone is impressed with the changes to this year’s sales terms – with the sneaky fees on online purchases a turn-off for many.
The hottest toys of 2022 have been revealed – and it’s sure to be a very nostalgic year for parents born in the 90s
Toy sales start Thursday and are expected to be very popular
People can now put things on hold using the online portal, but for each order they have to pay a $15 service fee.
Each lay-by order has a minimum spend of $50 with ten percent of the total cost required upfront. They can be canceled at any time for an additional fee of $20.
‘Disappointing catalogue, can’t get everything online for a layby then the layby fee is $15? We’ve been fooled again,” said one hapless bargain hunter.
There have also been some “technical issues” since the popular sale went live.
“Laptop and App tried not to select anything at all to add to the cart. Been online since 7am,” wrote one stressed-out grandmother.
‘Not to mention half of the toys I visited were only available in stores! Why give the option to pre-sale online if we can’t get half the stuff there?” said another woman.
The brick-and-mortar sale is expected to be as popular as usual, despite online sales giving tech-savvy shoppers a two-day head start — with the retailer anticipating excited parents loading carts as they gear up for the crazy season.
“Every year, millions of families turn to our Toy Mania event for inspiration and we look forward to another great event. This year with more than 1,300 products on sale and more than 150 exclusive to BIG W, it’s an event parents and children of all ages won’t want to miss,” said Christine Faulkner, Big W’s Chief Toy Buyer.
LEGO is expected to be popular again this year – with kids both big and small
Ms Faulkner’s job is to understand children and understand what they want from their next “favorite” toy.
She then scours the wider market to make sure Big W has the best offer possible.
“Our team of toy buyers has one of the best jobs as they discover the latest toy trends and delve into retail data and behavior to ensure the brands and products available at BIG W are the most current and exciting.”
The Toy Mania sale has been one of the most important toy events in Australia for 18 years.
Online lay-by is available this year – but some people are feeling outraged by the rules
Jurassic Park toys are huge right now as the franchise reboots with a new movie
This year there are 1,300 toys to choose from, including 300 new brands and 150 exclusive to Big W.
BIG W has also appointed self-proclaimed big boy Jimmy Rees as the official Toy Mania Chief Toy Officer for this year’s competition.
Toy Mania is a great time for me as a parent and big kid! You can stock up on gifts for birthdays and Christmas, and there are so many of the latest and favorite toys on offer.
My advice to all the big kids is to take advantage of the latest products, be prepared and be quick before they fly out the door. Write your wish lists, stretch those legs and get ready,” said the YouTuber.
Toy Mania ends July 13, but people are encouraged to get an early start while supplies last.
Big W Reveals Key Toy Trends for 2022 Ahead of Toy Mania Sale
Movies are back: Big titles find their way back to the big screen. Jurassic Park is expected to be hot property, with sales currently up more than 300%.
The Jurassic World Extreme Damage T-Rex ($16) and Lightyear Role Play Cannon ($49) are two new products exclusive to BIG W.
Magical Revelations: Mesmerizing revelations and thrilling unboxing experiences continue to grow year after year while sparking children’s interest and imagination.
The Magic Mixies Rainbow Colourway ($85) is expected to be a big hit this year.
Adult collectors: The pandemic created a new movement of big-child toy collectors turning to toys like LEGO to not only provide distraction, but also reduce stress. Toy Mania 2022 includes 20 new LEGO products, eight of which are exclusive to BIG W.
They include the LEGO City Wildlife Rescue Camp ($109) and LEGO Minecraft The Training Grounds ($63).
Bargains: Smart parents are turning to those more affordable yet classic toys that provide entertainment for kids of all ages.
These include the LEGO Classic Bricks and Function ($29) and Barbie Vehicle ($24), both exclusive to BIG W.
Fun in the backyard: Outdoor toys have seen incredible growth during the pandemic and are showing no signs of slowing down as families strive to cut down on screen time and embrace the fresh air.
The Action Sports Rainbow of Dinosaur 4.5ft Trampoline ($99) exclusive to BIG W will be a hit with the kids getting them outside.
Toddlers dream: Be it Cocomelon, The Wiggles or Bluey, every toddler has a fascination with them as they just keep growing in popularity. With a variety of products in toys, books and clothing.
This includes the Bluey My Size 81cm plush ($69), there’s plenty of choice for anyone with a mini fan.
Current schedule: From finding their kids’ favorites at great prices, like the Barbie Sister Limo ($99) or get ready for the many birthday parties with game favorites like DGTEC 7-inch Tablet Pink or Blue ($99)parents are increasingly using the discounted toys to buy for the coming year.
Source: Big W