Disney’s Jungle Cruise debuted in theaters this weekend and as a Disney Plus Premier Access title, and the entertainment giant show’s early revenue that streaming accounted for a third of the film’s revenue, according to The Hollywood Reporter. Sunday Jungle Cruise numbers mark the second time Disney has released numbers for a movie offered as part of its Premier Access program, which pays Disney Plus subscribers $30 to stream select movies the same day they hit theaters.
Jungle Cruises $30 million is half of the $60 million Black Widow earned on Disney Plus in the same period after its debut in early July, but Jungle Cruises Disney Plus revenues accounted for a bigger slice of the total revenue pie than streaming was for Black Widow: Jungle Cruises $30 million was about 33 percent of the $91.8 million total, while Black Widow $60 million was about 27 percent of it’s a total of $218.8 million. Premier Access was also an option for 2020 Mulan, March Raya and the last dragon, and May’s Cruella, but Disney hasn’t shared any numbers for those movies.
The new numbers also arrive just days after Scarlett Johansson’s major lawsuit against Disney, alleging Disney waived a promise to release. Black Widow only in theaters. The lawsuit is arguably the biggest backlash yet against the direct-to-streaming model — Dune director Denis Villeneuve exploded from WarnerMedia in December after the studio announced it would release all of its 2021 films simultaneously on HBO Max, and theaters weren’t a fan of that move either.
While WarnerMedia has already announced plans to release 10 Warner Bros. movies day-to-date in theaters and streaming services by 2022, Disney has not yet announced any Premier Access titles to follow. Jungle cruise.