- Jude Bellingham has been unveiled as Louis Vuitton’s latest ‘Friend of the House’
- He joins Carlos Alcaraz and Victor Wembanyama to partner with the brand
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England and Real Madrid star Jude Bellingham has been confirmed as the latest signing for French luxury fashion house Louis Vuitton.
Bellingham, 21, has previously been spotted wearing several Louis Vuitton outfits.
He sat front row at Louis Vuitton’s spring/summer menswear show last year, between Manchester United striker Marcus Rashford and American basketball ace Jaylen Brown.
Bellingham then turned up to fulfil her international commitments ahead of Euro 2024 carrying Louis Vuitton’s classic Keepall Bandouliere 45 canvas bag.
This week, Louis Vuitton officially described Bellingham as a “Friend of the House.”
Real Madrid’s Jude Bellingham has been unveiled as Louis Vuitton’s new ‘Friend of the House’
Bellingham pictured (centre) last year alongside Marcus Rashford (left) and Jaylen Brown (right) at a Louis Vuitton event in Paris
In a video posted on Louis Vuitton’s official YouTube channel on Friday morning, Bellingham said: ‘I am very happy to join the Louis Vuitton family.
Since I was a kid, I always wanted to wear the latest from Louis Vuitton.
‘You see it in music videos, on the runway, and you always hope that one day you can wear it.’
Bellingham is the latest sporting icon to become a Louis Vuitton ambassador, following in the footsteps of Wimbledon champion Carlos Alcaraz and NBA giant Victor Wembanyama.
Bellingham has partnerships with multiple brands and is one of the most marketable players in world football.
The former Birmingham and Borussia Dortmund midfielder, who won three trophies and scored 23 goals in his first season at Real Madrid, has previously played for the likes of SKIMS, McDonald’s and Lucozade.
Bellingham also has a deal with adidas and starred in an advert for the sportswear company, set to the iconic Beatles song ‘Hey Jude’, which first aired just ahead of Euro 2024.
Bellingham was pictured arriving at an England training session in June with a Louis Vuitton bag in one hand and a bottle of Lucozade in the other, while wearing Adidas trainers.
England international Bellingham said this week: “I am very happy to be joining the Louis Vuitton family.”
England reached the Euro 2019 final thanks in large part to Bellingham, who scored twice during the tournament, including a spectacular 94th-minute equaliser against Slovakia in the round of 16.
Bellingham made his first appearance for the club of the 2024-25 season on Wednesday when he helped Madrid beat Atalanta in the UEFA Super Cup final.
Madrid won that match 2-0, with Bellingham assisting Kylian Mbappé for the second goal of the night.
