Jordi Cruijff joins initiative to fight lung cancer on the fifth anniversary of the death of legendary father Johan from illness … with the icon of Barcelona and Holland in a new adapted version of an old anti-smoking advertisement
- Johan Cruijff died of lung cancer exactly five years ago today, at the age of 68
- The legacy of the legend of Barcelona and Holland lives on at Camp Nou
- His son is campaigning for increased early detection of lung cancer
- He shared a video that combines old footage of his father with a clip of him
Jordi Cruijff has paid tribute to his legendary deceased father Johan, who died of lung cancer five years ago.
The icon of Barcelona and the Netherlands was one of the greatest talents and football brains the world has ever known and his legacy lives on.
Cruyff was a heavy smoker and his son took the advantage of the five-year anniversary to announce that he has joined the Lung Ambition Alliance Spain initiative.
The images of Johan Cruyff were cut together with those of his son Jordi in an advertisement released on Wednesday
Cruijff says that smoking and football were his two loves, but that smoking killed his life
The initiative aims to double the survival rate of lung cancer patients in five years by 2025.
Cruyff posted a video on his social media channels that cuts between old images of his father, originally filmed in an old anti-smoking ad, and of himself.
His father is seen doing keepy-uppies with a pack of cigarettes with the voice-over saying, ‘I’m Johan Cruijff. In my life I had two addictions: smoking and playing football.
“Football has given me everything in life, no matter how smoking …” Jordi interrupts, “I took it all away.”
Jordi Cruijff is looking for an earlier diagnosis for people suffering from lung cancer
Jordi shared the video with the message: “When we lost my father five years ago, as a family we became aware of the importance of early diagnosis of lung cancer in ex-smokers. Today we pay tribute to him by joining forces with the Lung Ambition Alliance. ‘
In total, 57 percent of lung cancer cases in Spain are diagnosed at an advanced stage, meaning it has a high death rate.
The Cruyff family wants to increase early detection and thus reduce the risk of a fatal disease.
Johan, Susila’s daughter, added: ‘I think my father would be very proud that we have all finally worked together to be part of the Lung Ambition Alliance working to improve the future of all lung cancer patients.
Cruyff is an icon of Barcelona and his legacy still lives on in the Nou Camp club
‘In essence, we want to improve quality and, above all, extend life expectancy.
Johan Cryuff’s legacy at Ajax and Barcelona lives on. Joan Laporta, who was recently elected president club chairman at Nou Camp for the second time, recently told Marca: ‘He [Cruyff] was a genius, I totally identify with his way of watching and approaching football and we will keep him very much in mind when it comes to making decisions.
“I would dedicate every game we played to him as spectacularly as he wanted.”
Cruyff explained the blueprint for the playing style as a Barcelona manager that has been replicated and improved by many of his disciples, including Pep Guardiola and even current boss Ronald Koeman.
It is an appealing philosophy that is praised by his son, who after a playing career at Barcelona and Manchester United, among others, went on to become a coach and is currently in charge of Shenzen in the Chinese Super League.