Jony Ive leaves Apple after almost 30 years to start a new design agency

Apple's chief designer Jonathan Ive leaves the company and ends a term in which some of the technology's most influential products are processed, including the iPhone. Ive is leaving its official role at Apple "to form an independent design company that Apple will be among its most important customers." The company is called LoveForm and Ive will be accompanied by the famous designer Marc Newsom about the new venture. Despite the fact that he has left his managerial position, Ive and Apple both claim that he will still be working "on a series of projects with Apple."


Ive is one of & # 39; the world's most acclaimed industrial designers and has worked on products including a wide range of Macs, the iPhone, the iPad, the Apple Watch and more. He also designed the Apple Park campus of the "spaceship" company. Ive recently released a design video about the launch of the new Mac Pro later this year.

The development of …

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