Johnny Depp fans flock to buy his Dior aftershave, while the brand stays with the actor after he lost his ‘wife beater’ defamation lawsuit – and internet searches for the scent skyrocket by 23%
- The Pirates of the Caribbean actor, 57, remains the face of the Sauvage fragrance
- The luxury brand seems to have gotten stuck with Depp despite losing the ‘wife beater’ lawsuit
- This week, the Dior ad aired during the Bake Off finale, with 11 complaints
Johnny Depp fans flock to buy his Dior fragrance after losing his libel lawsuit against The Sun newspaper.
The American actor, 57, remains the face of the Sauvage fragrance, with a TV ad during this week’s Bake Off finale on Channel 4.
The luxury brand seems to have stuck with Depp, despite a judge calling him ‘a monster’ who had assaulted his now ex-wife Amber Heard 12 times during their marriage.
Following the verdict, the Hollywood star was asked to step down as Gellart Grindewald in JK Rowling’s blockbuster Fantastic Beasts series.
Johnny Depp fans flock to buy his Dior fragrance (photo as model for Sauvage) after losing his ‘wife beater’ defamation lawsuit against The Sun newspaper
Depp has been the face of the Sauvage aftershave since its launch in 2015, and it was rumored that between £ 2.25m and £ 3.75m was paid for the ad.
A spokesperson for the Advertising Standards Authority said Guardian it received 11 complaints from Bake Off viewers who felt Depp “ shouldn’t be in the ad because of details about his recent lawsuit ” after it aired Tuesday night.
The actor has been ordered to pay The Sun an initial sum of £ 630,000 in legal fees, but called the verdict ‘perverse’ and ‘mind-boggling’ when he promised the appeal the verdict.
Since Tuesday, many Depp fans have expressed their loyalty to the Pirates of the Caribbean star – and got together to purchase bottles of Sauvage in support.
The actor, 57, continues to be the face of the Sauvage fragrance, with a TV ad during this week’s Bake Off finale on Channel 4
Many Depp fans have expressed their loyalty to the Pirates of the Caribbean star – and came together to purchase bottles of Sauvage in support
A Depp fan tweeted today, ‘Thank you @ Dior for doing the right thing and standing with the victim (Johnny Depp). I will be proud to pick up another bottle of Miss Dior Rose and Roses to celebrate. Will get Sauvage for my boyfriend too. #JusticeForJohnnyDepp. ‘
Another wrote, “Johnny Depp is still Sauvage’s face because Dior aren’t idiots.”
And one added, “Shout out to Dior because you’re practically the only sponsor left for Johnny Depp who hasn’t turned his back on him.”
The actor, pictured in court this year, has been ordered to pay an initial £ 630,000 in legal fees to The Sun, but called the verdict ‘perverse’ and ‘mind-boggling’ when he promised to appeal the ruling
Beauty website Cosmetify claims that internet searches for the cologne increased by 23 percent. It is also the best-selling men’s fragrance at The Fragrance Shop and is in the bestsellers list at The Perfume Shop, the publication reports.
Beauty website Cosmetify claims that internet searches for the cologne increased by 23 percent
British PR expert Mark Bokowski, who has worked with Michael Jackson and American Express, told The Guardian: “I think it would be wise for Dior to cut ties with Depp.
“Everything can be stopped by pushing a button if they really want to.”
He added: ‘A brand like Dior doesn’t just look at this area. The attitude [toward Depp] in the UK will look very different from, for example, in Eastern Europe.
Brands hope for short-term amnesia and long-term amnesia.
‘These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film].
“They live in a world where they are used to controversy.”
Meanwhile, Lauren Sherman, chief correspondent for the Business of Fashion, said she suspects Dior is operating on the principle that “all publicity is good publicity.”