Jodhi Meares attends the catwalk show The Upside at Australian Fashion Week

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Jodhi Meares is her own best commercial as she attends the catwalk show The Upside during Australian Fashion Week

Haute couture gave way to practical activewear at Australian Fashion Week on Friday, with The Upside on the catwalk at Carriageworks in Sydney.

And brand founder, model and businesswoman Jodhi Meares turned out to be her own best advert when she posed for photos before the catwalk kickoff.

The 50-year-old showed off her toned pins in black leggings which she paired with a black sweater featuring the label’s signature curved logo.

Repping the brand: Jodhi Meares was her own best advertisement for her activewear label The Upside’s runway showcase at Australian Fashion Week in Sydney on Friday

Jodhi drew attention to her ageless features by wearing natural makeup.

She also styled her dark brown hair in loose waves and completed her sporty look with a pair of box-fresh white sneakers.

Other guests at The Upside show included synchronized swimmer Olia Burtaev and model Mimi Elashiry.

Sporty: The 50-year-old showed off her toned pins in black leggings which she paired with a black sweater featuring the label's signature curved logo

Sporty: The 50-year-old showed off her toned pins in black leggings which she paired with a black sweater featuring the label’s signature curved logo

In good company: Other guests at The Upside show included model Mimi Elashiry (left)

In good company: Other guests at The Upside show included model Mimi Elashiry (left)

The sportswear designer is said to be single after her split with British-Australian actor Dominic Purcell, 51, early last year.

She was married to casino mogul James Packer from 1999 to 2002, but they remain friends, and Jodhi spoke warmly about her ex-husband in his recent biography of author Damon Kitney, The Price of Fortune: The Untold Story of Being James Packer.

After being canceled last year due to the Covid-19 pandemic, Australian Fashion Week, based mainly at Carriageworks in Sydney, is the first national fashion show to be held live anywhere in the world for over a year.

Athletic: Synchronized swimmer Olia Burtaev also modeled activewear from The Upside

Athletic: Synchronized swimmer Olia Burtaev also modeled activewear from The Upside

The five-day event coincides with the publication of an EY report, From High Fashion to High Vis, detailing the economic contribution of the Australian fashion and textile sector.

According to the Australian Fashion Council, which commissioned it, it is the most comprehensive study of the fashion and textile industry ever done in Australia.

It found that the industry generates $7.2 billion in export revenue for Australia, while the industry’s economic impact represents more than 1.5 percent of the national economy.

Back in business: After being canceled last year due to the Covid-19 pandemic, Australian Fashion Week, mainly based at Carriageworks in Sydney, is the first national fashion show to be held live around the world for over a year

Back in business: After being canceled last year due to the Covid-19 pandemic, Australian Fashion Week, mainly based at Carriageworks in Sydney, is the first national fashion show to be held live around the world for over a year

The survey also found that the industry employs nearly half a million Australians, more than mining and utilities, and 77 percent of the workforce is made up of women.

Australian Fashion Council CEO Leila Naja Hibri said the report highlights the economic strength of the fashion industry.

“This groundbreaking report highlights the real economic strength of our dynamic and diverse industry,” said Ms Hibri.

“Until now, the all-embracing value of the industry’s economic contribution – and its predominately female workforce – has not been fully recognised.

“Now we can better understand the impact of this sector’s important role in Australia’s creative economy and the substantial potential of its future.”

This year’s Fashion Week will be the biggest since 2015, featuring Australia’s leading and emerging designers, as well as the collections of indigenous fashion designers.

The week will have a renewed focus on sustainability and it will also be the first time in its 25-year history to invite the public, with 41 runway shows, workshops, panel discussions, masterclasses and live podcasts.

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