Jimmy Brings: How Lonely Bondi Man Drunk Himself To Death While Drink Delivery Service Is Investigated

How a lone man earned a $24,000 ‘Jimmy Brings’ bill while drinking himself to death – while his extraordinary string of orders is revealed to the drink delivery service

  • Alcohol delivery service Jimmy Brings investigated after man’s death
  • The Bondi man spent about $24K on the service in the years before his death
  • He ordered up to three bottles of wine a day in the weeks before he died
  • investigation to determine if the service has violated the RSA rules
  • New rules for online delivery services came into effect in July this year


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Alcohol home delivery service Jimmy Brings will face an investigation after it was revealed it delivered three bottles of wine a day to a man’s home almost every day, weeks before he died.

Liquor and Gaming NSW had previously assessed the man’s death in June 2018, but told The Sydney Morning Herald it was reopening the investigation after analysis of Jimmy Brings’ sales data showed the man’s orders increased significantly in the fortnight before he died.

The 49-year-old man’s order included bottles of wine and spirits nearly every day, including two identical orders within 10 minutes of each other.

The man is believed to have spent approximately $24,000 on the service in the three years prior to his death.

The investigation will find out whether the service, which promises to deliver alcohol to your home within 30 minutes, may have violated responsible drinking rules

The investigation will find out whether the service, which promises to deliver alcohol to your home within 30 minutes, may have violated responsible drinking rules

More than 3,000 businesses in NSW now have an online liquor license, and many bottle shops and smaller locations are allowed to deliver to their homes during Covid lockdowns

More than 3,000 businesses in NSW now have an online liquor license, and many bottle shops and smaller locations are allowed to deliver to their homes during Covid lockdowns

More than 3,000 businesses in NSW now have an online liquor license, and many bottle shops and smaller locations are allowed to deliver to their homes during Covid lockdowns

The investigation will determine whether the service, which promises to deliver alcohol to your home within 30 minutes, may have broken the rules for responsible drinking.

Online purchases of alcohol for home delivery have increased significantly during the Covid pandemic as people were confined to their homes. One figure suggests that more than 8.6 percent of all liquor sales will be online by 2023, compared to four percent in 2018.

More than 3,000 businesses in NSW now have an online liquor license, and many bottle shops and smaller locations are allowed to deliver to their homes during Covid lockdowns.

New rules came into effect last July that address concerns that online delivery services were being used by minors and intoxicated people who might not be served if they drank in a drinking establishment.

The rules make it an offense to sell packaged alcohol to an underage or intoxicated person, with fines up to $11,000.

Further laws were introduced for same-day delivery drivers, such as Jimmy Brings, which required them to support drivers to verify a person’s age and identity and ensure alcohol is delivered to the person who placed the order, or an adult. in the same premises who agree to accept the order on their behalf.

Delivery drivers must also undergo responsible alcohol consumption training.

Same-day deliveries were also limited to the hours of 9am to midnight, Monday to Saturday, and 9am to 11pm on Sunday.

A spokesperson for the Endeavor group, which owns Jimmy Brings as well as BWS and Dan Murphy’s, told the Herald the group sought to “exceed” its legal compliance obligations.

“All Endeavor Group drivers (including Jimmy Brings) are trained in responsible alcohol serving and all deliveries of alcohol on the same day must be delivered to an adult over the age of 18 who is not intoxicated,” it reads.

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