Jif is working with GIPHY on a jar of peanut butter that settles the debate about the pronunciation of ‘GIF’
Finally! Giphy finally decides the debate on how ‘GIF’ is pronounced by collaborating with peanut butter brand Jif on a limited edition jar that solves the internet conundrum
- The peanut butter brand Jif worked together with the animation website GIPHY on the funny product
- The two brands agree that the GIF file name has a hard G – so it is not pronounced in the same way as the peanut butter
- A $ 9.99 40 oz. jar of peanut butter with both Jif and GIF printed on it is now for sale at Amazon
Since the arrival of the PC, a fierce pronunciation debate has been raging around the world – and now two brands have joined forces to arrange things once and for all.
Jif is the peanut butter. GIF – with a hard G – is the extension.
And to make it known, Jif and the GIF website GIPHY are working together on a limited-edition pot of peanut butter with the slogan: “If you’ve ever called a .GIF a Jif, we’ll forgive you.”
Spread it around! Jif is working with GIPHY on a limited-edition peanut butter jar that settles the debate about how to pronounce GIF once and for all
The funny 40 oz. peanut butter jar costs $ 9.99 and went on sale today Amazon, just before National Peanut Butter Lover’s Day on March 1.
The description says it is ‘perfect for sandwiches, baking and closing internet debates’.
“We are working with GIPHY to cover this decade-long debate and prove that there is only one Jif … it’s creamy, delicious peanut butter, not a looping image you can send to friends and family laugh, ”Rebecca Scheidler, Vice President, Marketing or Jif, said in a press release.
“So spread the word like Jif on bread – Jif is peanut butter, GIFs are animations!”
‘At GIPHY we know that there is only one Jif and that is peanut butter. If you are looking for all GIFs, there is only one GIPHY, “added Alex Chung, founder and CEO of GIPHY.
Sorry, gentle G, don’t be a pity! The limited edition container is ‘perfect for sandwiches, baking and closing internet debates’ and notes that GIF is pronounced with a hard G
Yum! The funny 40 oz. peanut butter jar costs $ 9.99 and went on sale on Amazon today, just before National Peanut Butter Lover’s Day on March 1
“If you are a soft G, go to Jif.com. If you are a hard G, thanks, we know you are right. Whether you find your Gs hard or soft, let’s all share some fun and peanut butter unite by saying GIF and eating Jif. “
How did the ruling debate actually begin? The file extension GIF stands for graphic exchange format, which would give it a loud G-sound.
But the American computer scientist Steve Wilhite was the one who gave the name to the file format and he used a soft G.
According to two leading authorities, the harsh G statement has triumphed – and both GIPHY and Jif want fans to spread the word on social media with the # JifvsGif hashtag and GIFS from www.giphy.com/jif.
They also propose to let the container speak.
“Do you have a friend who insists on calling a GIF a JIF?” Show them this pot. If they have questions, show them the pot again. If they don’t agree, show them the door, “the brands joke.