Jessica Rowe attended Australian Fashion Week on Monday to support her daughter Allegra Overton as the teenager made her modeling debut.
But despite being a veteran TV star, the former Studio 10 host, 53, was forced to sit in the second row on the show to make way for unnamed influencers.
The media personality was seen sitting behind the social media stars as Allegra, 17, walked the catwalk at Carriageworks in Sydney.
Despite not being seated in the front row, Jessica couldn’t wipe the smile off her face when her daughter walked out onto the runway.
She looked every inch the proud mum as she watched Allegra, who she shares with her husband, Channel Nine newsreader Peter Overton, model an outfit during the Rory William Docherty show.
Jessica Rowe attended Australian Fashion Week on Monday to support her daughter Allegra Overton as the teenager made her modeling debut.
But despite being a veteran TV star, the former Studio 10 presenter, 53, was forced to sit in the second row on the show to make way for the influencers.
Allegra, 17, looked stylish in a white button-down shirt paired with loose-fitting beige pants.
She tied her platinum blonde hair into a sleek ponytail and accessorized it with a vibrant bag.
Meanwhile, Jessica made a style statement at the fashion show in a bright doily-inspired knit top and matching pants.
She also wore a beige coat covered in animal-inspired embroidery.
Allegra (pictured) made her Australian Fashion Week runway debut, walking in the Rory William Docherty show.
Taking to Instagram on Monday night, Jessica wrote: ‘Bravo our brave and determined Allegra… So happy to see you making your dreams come true @ausfashionweek! And yes, afterwards I cried tears of happiness… A day we will never forget.’
Allegra entered the fashion world after signing with Priscilla’s Models just weeks after her 16th birthday in January 2023.
Months later, she made her runway debut against the iconic backdrop of the Sydney Opera House, turning heads as she walked through AJE Athletica’s 23 collection with her tearful mother supporting her in the star-studded crowd.
Jessica and Peter have been married since 2004 and also share daughter Giselle.
Australian Fashion Week has gone from being one of the country’s most prestigious events to being flanked by reality stars, wannabes and micro-influencers.
Industry insiders have told Daily Mail Australia that this year’s designers are taking precautions and want nothing to do with “fame-hungry MAFS stars desperate to be seen at fashion week”.
The media personality was seen sitting behind the social media stars as Allegra, 17, walked the runway.
