Jessica Alba looks ethereal in a white, puffy sleeve dress at the launch of her Honest beauty range

Jessica Alba looks ethereal in a white, puffy sleeve dress while attending the launch of her Honest beauty range

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She often cuts a glamorous figure on many a red carpet.

And it was business as usual for Jessica Alba when she opened the presentation of her new beauty salon Honest at Douglas Beauty Store on Via del Tritone, Rome, on Saturday.

The actress, 38, looked gorgeous in a white, off-the-shoulder dress with puff pastry sleeves and a deep neckline.

Amazing: Jessica Alba when she turned for the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

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Amazing: Jessica Alba when she turned for the presentation of her new beauty line Honesty at Douglas Beauty Store in Via del Tritone, Rome on Saturday

The angelic floor-length figure also had ruffles on the front and a thick belt over one shoulder.

The star decorated her outfit with terracotta, platform shoes and a bright green handbag.

As they followed the glamor, Jessica & # 39; s brunettes locks were left in curly curls while she added a fine palette of makeup to her face.

The entrepreneur was cheerful when she smiled and waved to the crowd as she approached the event.

Flawless: the actress, 38, looked gorgeous in a white, off-the-shoulder dress with puff pastry sleeves and a deep neckline

Flawless: the actress, 38, looked gorgeous in a white, off-the-shoulder dress with puff pastry sleeves and a deep neckline

Flawless: the actress, 38, looked gorgeous in a white, off-the-shoulder dress with puff pastry sleeves and a deep neckline

Show-stopping: the angelic, ground-length number also had ruffles on the front and a thick belt over one shoulder
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Show-stopping: the angelic, ground-length number also had ruffles on the front and a thick belt over one shoulder

Show-stopping: the angelic, ground-length number also had ruffles on the front and a thick belt over one shoulder

While taking her Honest Company worldwide, Jessica has also been busy with her latest acting work last week.

Jessica spent the weekend promoting her new women's-led action series, L.A & # 39; s Finest, at the Monte Carlo TV Festival.

The new show from the Sin City star, L.A & # 39; s Finest, is a police drama that follows two LAPD detectives (played by Gabrielle and Jessica) and acts as an off-shoot of the Bad Boys franchise.

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The series marks Jessica & # 39; s return to acting after taking a break in the industry to focus on her consumer goods business.

Stylish outing: the star has complemented its equipment with terracotta, platform shoes and a bright green handbag

Stylish outing: the star has complemented its equipment with terracotta, platform shoes and a bright green handbag

Stylish outing: the star has complemented its equipment with terracotta, platform shoes and a bright green handbag

So chic: the enchantment of Jessica & # 39; s brunettes was left on her back in resilient curls while she added a delicate palette of makeup to her face

So chic: the enchantment of Jessica & # 39; s brunettes was left on her back in resilient curls while she added a delicate palette of makeup to her face

So chic: the enchantment of Jessica & # 39; s brunettes was left on her back in resilient curls while she added a delicate palette of makeup to her face

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After her return to The Tonight Show with Jimmy Fallon, the actress said: & I have reached a point with the company where I was as if I am missing acting. & # 39;

She added: & # 39; I've always wanted to be an action hero. I wanted to be Bruce Willis in Die Hard, I didn't want the girl to be saved.

& # 39; I wanted to be the one who did the action and the comedy and this is the first time I have ever read two women of color playing the lead in an action genre and it is really cool. & # 39;

Jessica raises her three children with her husband of 11 years, producer Cash Warren, 40.

The couple shares the daughters Honor, 11 and Haven, seven, as well as the 18-month-old son Hayes.

Good mood: the entrepreneur was cheerful when she smiled and waved to the crowd as she made his way to the event
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Good mood: the entrepreneur was cheerful when she smiled and waved to the crowd as she made his way to the event

Good mood: the entrepreneur was cheerful when she smiled and waved to the crowd as she made his way to the event

Entrepreneur: The shining star was in the Italian city to present her beauty salon Honestly at Douglas Beauty Store

Entrepreneur: The shining star was in the Italian city to present her beauty salon Honestly at Douglas Beauty Store

Entrepreneur: The shining star was in the Italian city to present her beauty salon Honestly at Douglas Beauty Store

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