Jesinta Franklin showed off her dramatic hair makeover as she appeared at a Lancôme skincare event in Melbourne on Wednesday.
The 33-year-old model opted for a strikingly different look as she debuted her daring new cut at the launch of the French beauty house’s new Génifique Ultimate serum.
She’s known for her long brown locks, but she’s cut her chocolate-colored mane into a short, choppy bob in a whole new style.
The wife of AFL star Lance ‘Buddy’ Franklin turned heads with her sophisticated new look, while she also added caramel highlights to frame her face.
At the event, she also cut a casual figure in a cream pyjama set as she enjoyed some relaxation and self-care with a host of Australian stars.
She added a touch of blush and a coat of lipstick to her stunning features as she tested out Lancôme’s new luxury serum, which ranges in price from $150 to $415.
Jestina was joined by the likes of The Bachelor’s Brooke Blurton, model Olivia Molly Rogers, TikToker Ava Francis and influencer Brooke Pitt at the relaxing event.
Everyone enjoyed a three-hour wellness journey at Melbourne’s first preventative wellness retreat, EQ, complete with light and sound therapy and breathwork.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 7 She's best known for her long brunette locks (pictured in March), but has now cut her chocolate-brown mane into a short, choppy bob.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883333_28_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpg.webp)
Jesinta Franklin showed off her dramatic hair makeover as she appeared at a Lancôme skincare event in Melbourne on Wednesday (left, after and right, before)
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 9 The 33-year-old model opted for a strikingly different look as she revealed her bold new cut at the launch of the French beauty house's new Génifique Ultimate serum.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
The 33-year-old model opted for a strikingly different look as she revealed her bold new cut at the launch of the French beauty house’s new Génifique Ultimate serum.
They also participated in a meditation workshop and hot and cold therapy, before relaxing with a personalized Génifique Ultimate facial treatment.
The much-needed day of relaxation comes after Jesinta and her husband Buddy have been struggling to sell their sprawling Gold Coast mansion.
The luxurious seven-bedroom, eight-bathroom Mediterranean-style apartment has been languishing on the market since it was auctioned two months ago.
Purchased in 2022 for $8.75 million, the property, known as ‘Villa Casa’, covers a massive 1,096 square metres and boasts spectacular views of the nearby coastline.
The high-profile couple are still looking for a buyer after announcing they were selling to try out “farm life,” according to the Courier mail.
Meanwhile, the agents involved in the sale remain silent on negotiations with potential buyers.
Located on elevated land approximately 16km from the Gold Coast CBD, the resort-style multi-level home features spacious grounds and two separate living quarters.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 11 The wife of AFL star Lance 'Buddy' Franklin turned heads with her sophisticated new look, while she also donned caramel highlights to frame her face.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883334_592_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
The wife of AFL star Lance ‘Buddy’ Franklin turned heads with her sophisticated new look, while she also donned caramel highlights to frame her face.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 13 Jestina was joined by celebrities including The Bachelor's Brooke Blurton, who showed off her fresh-faced beauty as she tried out the new product.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883335_691_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
Jestina was joined by celebrities including The Bachelor’s Brooke Blurton, who showed off her fresh-faced beauty as she tried out the new product.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 15 Olivia Molly Rogers indulged in a luxurious self-care routine during the day at Melbourne's EQ spa.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883335_301_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
Olivia Molly Rogers indulged in a luxurious self-care routine during the day at Melbourne’s EQ spa.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 17 Influencer Brooke Pitt looked relaxed in a white robe as she prepared for her relaxing spa day.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883336_394_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
Influencer Brooke Pitt looked relaxed in a white robe as she prepared for her relaxing spa day.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 19 Ruby Brownless and Demi Brenton wrapped up in grey blankets and looked the picture of relaxation.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883337_418_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
Ruby Brownless and Demi Brenton wrapped up in grey blankets and looked the picture of relaxation.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 21 TikTok star Ava Francis cut a sporty figure in a black zip-up jacket and flared leggings as she joined the guest list.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883337_589_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
TikTok star Ava Francis cut a sporty figure in a black zip-up jacket and flared leggings as she joined the guest list.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 23 Everyone enjoyed a three-hour wellness journey at Melbourne’s first preventative wellness retreat, EQ, complete with light and sound therapy and breathwork.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883338_115_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpg.webp)
Everyone enjoyed a three-hour wellness journey at Melbourne’s first preventative wellness retreat, EQ, complete with light and sound therapy and breathwork.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 25 They also took part in a meditation workshop and hot and cold therapy, before relaxing with a bespoke Génifique Ultimate facial treatment (pictured: Brooke Blurton)](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883339_158_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
They also took part in a meditation workshop and hot and cold therapy, before relaxing with a bespoke Génifique Ultimate facial treatment (pictured: Brooke Blurton)
The two-story main residence features a “games room” and media room, while there is also a large pool and entertainment deck with an adjoining “pavilion.”
Design features include large floor-to-ceiling windows with Spanish-style arches, hardwood floors and whitewashed walls.
A second two-bedroom residence on the estate serves as a “guest house” and features two well-appointed bathrooms.
When they bought the mansion two years ago, Buddy, 37, and Jesinta broke the record price for a property purchased in the picturesque inland area.
Designed by award-winning architects Reece Keil, the grand property attracted immense interest since it first came on the market in 2022, becoming the most viewed property on Realestate.com.au at the time.
Franklin’s decision to sell comes after Jesinta revealed they are considering moving to the countryside with their children, daughter Tullulah, three, and son Rocky, two.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 27 The much-needed day of relaxation comes after Jesinta and her husband Buddy have been struggling to sell their sprawling Gold Coast mansion.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883340_553_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
The much-needed day of relaxation comes after Jesinta and her husband Buddy have been struggling to sell their sprawling Gold Coast mansion.
![Jesinta Franklin doesn't look like that anymore! The AFL WAG shows off her radical hair makeover at a Lancome skincare event in Melbourne 29 Purchased in 2022 for $8.75 million, the property, known as 'Villa Casa', covers a massive 1,096 square metres and boasts spectacular views of the nearby coastline.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1724883340_677_Jesinta-Franklin-doesnt-look-like-that-anymore-The-AFL-WAG.jpeg.webp)
Purchased in 2022 for $8.75 million, the property, known as ‘Villa Casa’, covers a massive 1,096 square metres and boasts spectacular views of the nearby coastline.
“We’re actually thinking about selling and buying a farm now, so yeah, we’ll see how that goes,” Jesinta recently told The Morning Show.
Although she said: “We love it. We absolutely love it” when it comes to the Gold Coast, the mother of two would rather head to the country.
“That might be the next thing we talk about next time I’m here. We love the idea of being on the land, growing our own food, having horses, a couple of Highland cows, we’d love that.”
The couple previously left Sydney for the Gold Coast following Buddy’s retirement from the AFL, selling their luxury apartment in the eastern suburbs for $5 million to complete the move.