Jeremy Clarkson brews alcohol-free beer: Former Top Gear star Diddly Squat Farm is trademarking his own brand of teetotalers in hopes of tapping into the non-alcoholic market
- Clarkson to brew his own brand of non-alcoholic beverage called ‘Diddly Fresh’
Jeremy Clarkson has deposited his own non-alcoholic beer for his Diddly Squat farm, in his latest attempt to bring in much-needed revenue.
The motorhead turned farmer is all set to brew his own brand of non-alcoholic beverages called “Diddly Fresh.”
The former Top Gear presenter already produces Hawkstone Lager, made with ingredients grown on his farm in Chipping Norton, Oxfordshire, and features in the Amazon Prime series Clarkson’s Farm.
While the 63-year-old’s partner, Lisa Hogan, 50, has invested in a low-alcohol brewer to whip up their Cotswolds farm shop.
Jeremy’s application to the UK Intellectual Property Office concerns low-alcohol and non-alcoholic beer and wine, The Mirror reported.
Jeremy Clarkson has deposited his own non-alcoholic beer for his Diddly Squat farm, called ‘Diddly Fresh’ (Photo: Clarkson with his alcoholic beer Hawkstone lager)
It’s Diddly Squat Farm’s latest attempt at bringing in much-needed revenue (Photographed: Farmhand Kaleb Cooper shared a photo of a new ‘mobile bar’ on Instagram)
In March, Clarkson invested in a new beer trailer to serve its flagship Hawkstone lager as the star’s scheduling spat with the council continued.
With the presenter already challenging the council’s decision to close a restaurant he opened on Diddly Squat Farm, it seems he was looking for inventive ways to still monetize his produce.
Farmhand Kaleb Cooper shared a photo of the new “mobile bar” on Instagram – featuring a picture of a gray trailer with pink paint across the roof.
While it’s not clear what permissions Clarkson will need to place the bar on his land, temporary structures that are used fewer than 28 days a year generally do not require planning permission.
He already sells alcohol in his store, so he may not need an additional alcohol license.
The former Top Gear presenter is regularly at odds with West Oxfordshire District Council, which also denied him permission to extend the store’s car park in May last year.
The farm shop is regularly overrun by an army of motorheads, who have traveled great distances to buy some stuff from the Grand Tour presenter.
But as its popularity continues to rise, the farm’s lack of suitable facilities to cater for such a large number of customers is regularly exposed, with motorbikes cruising across the muddy car park.
The damage to the land has sparked outrage among some local residents, who have shot down the crowds of gamblers who frequented the farm shop.
Jeremy Clarkson was seen filming with a camera crew at his Diddly Squat farm in Oxfordshire. The former Top Gear star is pictured with partner Lisa Hogan
A local resident who declined to be named for fear of reprisal said: ‘The effects of what they are doing when parking on the verge is very disturbing in what was a lovely peaceful village before the farm shop.
“They’re churning up the roadsides and everything around the store looks a little messy. Mr. Clarkson definitely needs to create a place on his land where shoppers can park safely.’
A two-day planning inspection meeting was held in March to consider proposals from the 63-year-old former Top Gear presenter to accommodate an additional 70 vehicles.
WODC opposes the plans on the grounds that it would encourage more visitors to Diddly Squat farm – which is located between Chadlington and Chipping Norton – adding to traffic problems.
The council has also said allowing more vehicles would further disrupt the tranquility of the Cotswolds Area of Outstanding Natural Beauty.
Clarkson said on Twitter that the recent furore “makes it sound like a civil war is raging” but insisted “a compromise will be reached.”