WhatsNew2Day
Latest News And Breaking Headlines

Jeremy Clarkson launches his own beer to sell on Diddly Squat farm

Jeremy Clarkson adds his homegrown produce by launching his own beer.

The Grand Tour presenter is going to sell his new lager, Hawkstone in the shop of his Diddly Squat Farm, where his adventures were the subject of a popular Amazon Prime series.

Speak with The sunJeremy, 61, admitted his marketing ideas have been shot down, his slogan encouraging alcoholics to try his drink was rejected by the Advertising Standards Authority.

Cheers: Jeremy Clarkson adds his homegrown produce by launching his own beer that he will sell in his farm shop. Pictured with Clarkson’s Farm co-stars Gerald and Kaleb

“If you’re an alcoholic, don’t fight it, but feed him” was a regulator violation,” he admitted.

“There’s so much you can’t say. For example, “This is a delicious breakfast beer” – they will not allow it. It’s very boring. Actually I can only say: “This is lager”.’

While he grows the barley on his farm, the lager will be available online and in Jeremy’s farm shop, but he hopes it will eventually be sold in pubs and supermarkets.

The star admitted he was inspired to start the new venture after being told at school that he “couldn’t organize an ap***-up in a brewery.”

“I wanted to have a brewery so I could have a ***-up in it. Now I can go back to my old career teacher and say, “See? I told you I could!” It is a very well made beer. I am out for world domination. Nothing less is enough.’

New venture: Jeremy, 61, admitted his marketing ideas have been shot down, and joked a slogan encouraging alcoholics to try his drink was overruled by the Advertising Standards Authority

New venture: Jeremy, 61, admitted his marketing ideas have been shot down, and joked a slogan encouraging alcoholics to try his drink was overruled by the Advertising Standards Authority

However, the lager could point to more disasters on the farm, as viewers of his hit Amazon Prime show Clarkson’s Farm have seen. The second series is currently being filmed and Jeremy said brewing his own beer has made his antics “ten times worse.”

“I’ve had so many tractor accidents,” he confessed. ‘The other day I was in bed at 2am and Lisa asked if I’d had a good day and I said, ‘Yeah, it was brilliant’. The next morning Lisa comes in and tells me it’s a mess outside. The gate posts were knocked over, bins everywhere, the stable door was thrown in.

“It’s like that part in The Wolf Of Wall Street where he thinks he wasn’t in an accident. Now that we have our own beer, the risk of accidents has increased enormously.’

In 2017, Jeremy reduced his drinking after a near-fatal bout of pneumonia and blood poisoning.

Country Life: The Grand Tour host will be selling his new lager, Hawkstone, in the shop of his Diddly Squat Farm, his adventures that were the subject of a hit Amazon Prime series.  In the picture, Clarkson's friend Lisa Hogan in the store

Country living: the Grand Tour presenter sells his new lager, Hawkstone in the shop of his Diddly Squat Farm, where his adventures were the subject of a popular Amazon Prime series. In the picture, Clarkson’s friend Lisa Hogan in the store

He revealed at the time how he turned purple and trembled uncontrollably in Mallorca and was hospitalized without testing because doctors were so concerned.

But recently, Jeremy returned to booze, admitting he’s “the most unfit” he’s ever been for having “drunk himself stupidly” during the lockdown.

The former Top Gear presenter spent the pandemic filming Clarkson’s Farm on his 1,000-acre Oxfordshire farm, confessing to drinking too much alcohol during filming.

New life: The former Top Gear presenter spent the pandemic filming Clarkson's Farm on his 1,000-acre Oxfordshire farm, confessing to drinking too much alcohol during filming

New life: The former Top Gear presenter spent the pandemic filming Clarkson’s Farm on his 1,000-acre Oxfordshire farm, confessing to drinking too much alcohol during filming

Jeremy, who lives on the ranch with girlfriend Lisa Hogan, 46, told The Sun: “Lisa and I drank ourselves crazy.

“When you’re farming, one of the joys is for the sun to go down and lean on a fence and watch your sheep or your crops or watch the changing of the seasons.

‘So it made me fitter? New. And the other thing about farming is how automated it is, you never really have to walk anywhere, you just drive everywhere, it’s fantastic. I’m the most unfit I’ve ever been.”

Although Jeremy has owned Diddly Squat Farm since 2008, he has only been running it for the last few years.

Jeremy’s massive new mega-mansion on his estate – blasted because it’s ’empty of intellect and panache’ – is now nearing completion, five years after The Grand Tour star blew up an old farmhouse in the same spot during a stunt on his Amazon show.

Photos released this month showed diggers in the final stages of construction at the site in the Cotswolds, with the six-bedroom house looking almost ready for the former Top Gear host to move into.

Moving out: Jeremy's massive new mega-mansion on his Diddly Squat Farm estate - blasted for being 'empty of intellect and panache' - is now nearing completion

Moving out: Jeremy’s massive new mega-mansion on his Diddly Squat Farm estate – blasted for being ’empty of intellect and panache’ – is now nearing completion

But some local residents in the village of Chadlington were unimpressed. One told MailOnline the new house was a ‘blot on the landscape’ and another said they ‘don’t really think it fits with the rest of the area’.

Clarkson previously described his vision for the new property as “part Louisiana plantation house and part Quinlan Terry chocolate box mock Georgian’.

The new 12,173 sq ft property will be built on the site of Curdle Hill Farmhouse, a £4 million five-bedroom property from about a century ago to the early 1900s, which he bought as part of the estate in 2012 .

Clarkson’s fellow car hosts Richard Hammond and James May famously blew it up in 2016 on the Amazon Prime TV show The Grand Tour with the help of a professional wrecking crew.

All that remained of the house after the explosion was a huge pile of rubble and wood. The old farmhouse is said to have been leased to tenants in the years prior to its destruction by Clarkson.

Curdle Hill Farmhouse is pictured on the estate before it was blown up five years ago for the Amazon Prime TV show

Curdle Hill Farmhouse is pictured on the estate before it was blown up five years ago for the Amazon Prime TV show

Approved plans for the new house claimed it will be “a modest country house/renovated farmhouse that appears to have grown over time.” It will also have a walled garden, orangery, basement cinema and five bathrooms, as well as space for five cars and a quad shop.

Last month, Clarkson raved about his ‘horrible’ living situation in his Sunday Times column – with his home renovation still unfinished despite starting it nearly a decade ago. He wrote: ‘For the past three years I have lived in what is officially Britain’s smallest house.

“I can stand in the middle of the sitting room and touch all four walls and I can cook and go to the bathroom at the same time. It was terrible to begin with, but now it’s unbearable.”

Curdle Hill Farmhouse was blown up in 2016 by the presenters on Amazon Prime TV show The Grand Tour

Curdle Hill Farmhouse was blown up in 2016 by the presenters on Amazon Prime TV show The Grand Tour

Clarkson also revealed that one of his friends said the building was “horrible” after showing him the first plans he was working on with an architect – before demolishing them.

He wrote: ‘I couldn’t go ahead and build something knowing there was one person in the wide world who didn’t like it. It would keep me up at night, so I found another architect and we started over.”

The project has been delayed several times for various reasons, including the pandemic, but Clarkson added that he now hopes the builders will be ready in time for Christmas.

Clarkson's neighbor has launched a legal battle against his plans for a restaurant on his Diddly Squat farm - claiming the former Top Gear host called him an 'idiot'

Clarkson’s neighbor has launched a legal battle against his plans for a restaurant on his Diddly Squat farm – claiming the former Top Gear host called him an ‘idiot’

.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More