Jeremy Clarkson enjoys the sweet taste of success as he launches Diddly Squat Farm beer

Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm.

Joined by girlfriend Lisa Hogan, the 61-year-old Grand Tour host enjoyed the landmark moment, which comes decades after he was told at school he “couldn’t organize an ap***-up at a brewery.”

Jeremy will sell his new lager, Hawkstone, in the shop of his Diddly Squat Farm, where his adventures were the subject of a popular Amazon Prime series.

Congratulations: Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm

Congratulations: Jeremy Clarkson enjoyed the refreshing taste of his own beer on Thursday night as he celebrated the launch of his latest business venture at Diddly Squat Farm

And the stars of the show were there on Thursday night to support Jeremy.

The presenter, who cut a casual figure in a khaki jacket and jeans, was accompanied by his Irish girlfriend Lisa, who was wrapped warm in a bobbled hat and scarf.

Kaleb Cooper, whom Jeremy affectionately calls his “tractor driver,” was also on hand to call the launch.

Final laugh: Joined by girlfriend Lisa Hogan, the Grand Tour presenter, 61, enjoyed the milestone, which comes decades after he was told at school he 'couldn't organize an ap***-up at a brewery'

Final laugh: Joined by girlfriend Lisa Hogan, the Grand Tour presenter, 61, enjoyed the milestone, which comes decades after he was told at school he 'couldn't organize an ap***-up at a brewery'

Final laugh: Joined by girlfriend Lisa Hogan, the Grand Tour presenter, 61, enjoyed the milestone, which comes decades after he was told at school he ‘couldn’t organize an ap***-up at a brewery’

Roaring Success: Jeremy will sell his new lager, Hawkstone, in the shop of his Diddly Squat Farm, his adventures that were the subject of a hit Amazon Prime series

Roaring Success: Jeremy will sell his new lager, Hawkstone, in the shop of his Diddly Squat Farm, his adventures that were the subject of a hit Amazon Prime series

Roaring Success: Jeremy will sell his new lager, Hawkstone, in the shop of his Diddly Squat Farm, his adventures that were the subject of a hit Amazon Prime series

Sweet: And the stars of the show were there Thursday night to support Jeremy

Sweet: And the stars of the show were there Thursday night to support Jeremy

Sweet: And the stars of the show were there Thursday night to support Jeremy

The former Top Gear presenter appeared in his element as he stacked crates of beer at the brewery.

Speak with The sun, Jeremy admitted his marketing ideas have been shot down, joking that his slogan encouraging alcoholics to give his drink a try was rejected by the Advertising Standards Authority.

“If you’re an alcoholic, don’t fight it, but feed him” was a regulator violation,” he admitted.

“There’s so much you can’t say. For example, “This is a delicious breakfast beer” – they will not allow it. It’s very boring. Actually I can only say: “This is lager”.’

Impressive: Jeremy couldn't resist posing for a photo on his Lamborghini tractor

Impressive: Jeremy couldn't resist posing for a photo on his Lamborghini tractor

Impressive: Jeremy couldn’t resist posing for a photo on his Lamborghini tractor

While he grows the barley on his farm, the lager will be available online and in Jeremy’s farm shop, but he hopes it will eventually be sold in pubs and supermarkets.

The star admitted he was inspired to start the new venture after being told at school that he “couldn’t organize an ap***-up in a brewery.”

“I wanted to have a brewery so I could have a ***-up in it. Now I can go back to my old career teacher and say, “See? I told you I could!” It is a very well made beer. I am out for world domination. Nothing less is enough.’

Sweet taste of success: The presenter, who cut a casual figure in a khaki jacket and jeans, proudly showed off his Hawkstone beer

Sweet taste of success: The presenter, who cut a casual figure in a khaki jacket and jeans, proudly showed off his Hawkstone beer

Sweet taste of success: The presenter, who cut a casual figure in a khaki jacket and jeans, proudly showed off his Hawkstone beer

Diddly Squat Team: Kaleb Cooper, who affectionately calls Jeremy his “tractor driver,” was also on hand to call the launch

However, the lager could point to more disasters on the farm, as viewers of his hit Amazon Prime show Clarkson’s Farm have seen. The second series is currently being filmed and Jeremy said brewing his own beer has made his antics “ten times worse.”

“I’ve had so many tractor accidents,” he confessed. ‘The other day I was in bed at 2am and Lisa asked if I’d had a good day and I said, ‘Yeah, it was brilliant’. The next morning Lisa comes in and tells me it’s a mess outside. The gate posts were knocked over, bins everywhere, the stable door was thrown in.

“It’s like that part in The Wolf Of Wall Street where he thinks he wasn’t in an accident. Now that we have our own beer, the risk of accidents has increased enormously.’

In 2017, Jeremy reduced his drinking after a near-fatal bout of pneumonia and blood poisoning.

Hard at work: The former Top Gear presenter appeared in his element as he stacked crates of beer at the brewery

Hard at work: The former Top Gear presenter appeared in his element as he stacked crates of beer at the brewery

Hard at work: The former Top Gear presenter appeared in his element as he stacked crates of beer at the brewery

Jeremy, who lives on the farm with girlfriend Lisa, 46, told The Sun: “Lisa and I have been drinking ourselves crazy.

“When you’re farming, one of the joys is for the sun to go down and lean on a fence and watch your sheep or your crops or watch the changing of the seasons.

‘So it made me fitter? New. And the other thing about farming is how automated it is, you never really have to walk anywhere, you just drive everywhere, it’s fantastic. I’m the most unfit I’ve ever been.”

Although Jeremy has owned Diddly Squat Farm since 2008, he has only been running it for the last few years.

Business venture: The lager could point to more disasters on the farm, though, as viewers of his hit Amazon Prime show Clarkson's Farm have seen

Business venture: The lager could point to more disasters on the farm, though, as viewers of his hit Amazon Prime show Clarkson's Farm have seen

Business venture: The lager could point to more disasters on the farm, though, as viewers of his hit Amazon Prime show Clarkson’s Farm have seen

One to watch: The second series is currently being filmed and Jeremy said brewing his own beer has made his antics “ten times worse.”

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