She has been the official face of Myer for almost 12 years.
But now, according to reports, Jennifer Hawkins is moving away from the retail giant after failing to get the money she wanted during the recent contract negotiations.
According to the Sydney Sydney Morning Herald, the 34-year-old model will be replaced by reality star Elyse Knowles, who will do the same job "at a fraction of the price".
The end of an era! Jennifer Hawkins, 34, (pictured) is retiring & # 39; as Myer's ambassador after 12 years for salary dispute … while the retailer REPLACES her with The Block & # 39; s Elyse Knowles, 25, at a fraction of the price & # 39;
She will be withdrawn & # 39; Officially on paper in November, and you'll have to strut your stuff down the catwalk one last time at the spring-summer launch of Sydney later this month, with Eyse.
The publication states that Jennifer earned $ 1.3 million a year for her Myer concert, while Elyse's contract is worth only $ 150,000, which has "shaken Jennifer's feathers".
Elyse's career has gone from strength to strength since she won the thirteenth season of The Block last year.
The bubbly blonde has received a series of high profile sponsorships this year, including becoming the face of the Cool Water fragrance of Seafolly and Davidoff.
Fresh meat: The 34-year-old stunner has been replaced by Elyse Knowles (L), who will do the work for a "fraction" of Jennifer's $ 1.3 million contract per year.
Rising star: Elyse's career has skyrocketed since she won the thirteenth season of The Block last year
Elyse was announced as Myer's official ambassador in June and previously expressed her enthusiasm for working with Jennifer.
"Jennifer has been a great inspiration to me growing up and entering this industry and I am thrilled to have the opportunity to work alongside her with Myer," she told The West last week.
Despite being replaced by a younger model, Jennifer is said to be "happy to get away" from her Myer concert.
& # 39; Happy to walk & # 39 ;: Jennifer apparently has no problem getting away from her role as Myer
Busy bee! The blonde beauty already has several concerts, including sponsorship agreements and a property development company with her husband Jake Wall (pictured)
She already has a lot on her plate, balancing contracts with Colgate and Mount Franklin with her own line of tequila and her fake tan range.
She also develops multi-million dollar properties with her construction partner, Jake Wall, under her J Group company.
Daily Mail Australia contacted the management of Jennifer and Elyse to comment.
Flashback: Jennifer became the official face of Myer in early 2007, only three years after being crowned Miss Universe Australia (pictured)
Never forget! Before hitting big time with Myer, Jennifer was a queen of catwalk parade in the malls of Sydney (in picture R during a wardrobe malfunction in Westfield Miranda)
Jennifer became the official face of Myer in early 2007, just three years after being crowned Miss Universe Australia.
Last year, Jennifer told Women & # 39; s Health that she wants to have a farm and a family in the next 10 years.
"I always joke with Jake that I would love to have a farm," Jennifer told the publication.
She added: "I would love to live near water and have a family."
"I would love to live near the water and have a family": last year, Jennifer told Women & # 39; s Health that she wants to have a farm and a family in the next 10 years