Jeff Bezos will fly to the edge of space with his brother next month

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Jeff Bezos goes into space and he takes his brother with him.

Amazon CEO announced the news het via a video on Instagram (below). In it, he says he and his brother Mark will launch into space on July 20 aboard a rocket built by Bezos’ space company Blue Origin. The company announced in May that it would target a first crewed flight on this date, but did not say that Bezos would participate.

In the Instagram video, Bezos says a trip to space has been a lifelong dream for him, and that it will “make sense” to take his brother along for the ride.

“You see the Earth from space and it changes you. It changes your relationship with this planet, with humanity. It’s one earth,” says Bezos. “I want to go on this flight because this is what I’ve wanted to do all my life. It’s an adventure. It’s a big problem for me.”

The Bezos bros will fly to the edge of space aboard Blue Origin’s reusable rocket New Shepard. The booster is topped by a gumdrop-shaped Crew Capsule with space for six passengers inside and large windows.

The rocket will blast off Earth and once it reaches the Kármán line, 100 kilometers above sea level, the capsule will detach from the booster, allowing those inside to see the curvature of the Earth and experience weightlessness. The booster and capsule will then land separately, with the capsule parachuting into the West Texas desert.

In addition to Jeff and Mark Bezos, one flight seat will be claimed by the winning bidder in an online auction currently underway. The auction ends on June 12 and currently has a high bid of $2,800,000. It seems expensive, but forget the experience of going to space: the winner also gets 10 minutes to bend the ear of the richest person on Earth.