Purposely with Jay Shetty gets a new home at iHeartMedia.
As part of the iHeartPodcasts network, the company will handle ad sales for the hit advice podcast, which first launched in 2019 and now regularly tops the charts on Apple Podcasts and Spotify. Hosted by Shetty, a former monk turned author and motivational speaker, On purpose has become a popular platform for high-profile talent to discuss issues related to mindfulness and mental health. Past guests include Drew Barrymore, Kevin Hart, Trevor Noah, Selena Gomez, Kendall Jenner, Will Smith and Jennifer Lopez (Shetty presided over Lopez’s recent marriage to Ben Affleck).
Shetty said it made “perfect sense” for his podcast to join iHeartMedia as the show continues to grow globally.
“On purpose is on a journey to make people happier, healthier and more healed. … I am so thankful for our loyal and ever-growing community that comes back every day to listen, learn and grow,” Shetty said in a statement. “We are so excited about this new chapter for On purpose.“
The deal will also see Shetty partner with iHeartMedia’s programming focused on mental health and wellness, but the company has not yet shared additional details about the expected rollout.
“Jay has become one of the most influential voices in podcasting, especially when it comes to conversations about mental health and wellness,” said Will Pearson, president of iHeartPodcasts. “Podcasts are a powerful, intimate medium, so it’s not surprising that we’ve seen such a huge number of listeners turn to this medium as a mental health tool. We are excited to join forces with Jay to help him bring his wisdom to an even wider audience and to expand what we do in this category in such a meaningful way.
Shetty is represented by WME and Gang, Tire, Ramer, Brown & Passman, Inc.; it is managed by Sugar23.