Pop star Jade Thirlwall has revealed new X-rated merch to celebrate her latest song, leaving fans equally baffled and delighted.
The former Little Mix Star, 31, who released her fourth single Fantasy last week, shared a snap of some of the goodies on offer in her new collection of merchandise launching on December 6.
While the usual t-shirts, hoodies and mugs are available, it was a raunchy package called ‘Jade X Fantasy Howl Box’ that caught the eye.
Available to pre-order for £75, the adult set includes four items: a sleep mask, a thong that looks like it’s made of candy, a butt plug on a keychain and a silicone-based lube.
Promoting the eclectic mix of products, Jade, who used to be part of girl group X Factor alongside Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson, tweeted: “Whatever you like, I’ve got it for you babe.”
Jade Thirlwall, 31, released her fourth Fantasy single last week.
To promote her new song, the former Little Mix star has launched a collection of merchandise.
His cheeky tweet has been viewed more than 1.7 million times and has sparked various reactions.
‘???????????? ?????? One surprised fan responded, while another agreed: “Not the butt plug.”
But other fans praised Jade and said: ‘I’M CRYING. JADE KNOWS HER AUDIENCE’.
Another commented: ‘THIS is the merch all celebrities should be selling.
A third joked: ‘Well… fair enough. I love a good cuppa.
Jade is far from the first celebrity with a large LGBTQ+ following to release risqué products.
Following her 2020 dance-pop album Chromatica, Lady Gaga launched a hot pink jockstrap, while Cambridge-born singer Charli XCX previously sold a sex palette alongside a branded douche. For his latest album Brat, he sold a key on a necklace.
Jade has defended her own choice of X-rated products as empowering.
He explained that his latest single Fantasy is “about feeling safe enough with your partner to shamelessly explore your fantasies.”
The singer has been dating Jordan Stephens of Rizzle Kicks since 2020.
More than 1.7 million people have seen Jade’s tweet and fans have reacted to the X-rated merch.
Jade (right) has been dating Rizzle Kicks’ Jordan Stephens (left) since 2020
When asked about X-rated merchandise, Jade said Fashion: ‘I’m collaborating with a friend of mine, Samuel Douek, on a sort of “Fantasy” package with some of his products and some of mine. “It’s fun to do things like that.”
Douek is a filmmaker and owner of the CBD-based lubricant brand Howl, a product featured in Jade’s collection.
He continued: “Obviously, at Little Mix, there was a bit of a limit to how far we could take things with our demographic and fan base.
“So I’m excited for my own stuff to have that same element of fun and empowerment, but in my own way as a 31-year-old woman.”
When purchasing the product on Jade’s website, an alert appears asking the buyer: “Are you over 18?”
In addition to the
You can also book abmissing thong for €30 and matching hoodie for €70.
Jade (right) rose to fame as part of the girl group Little Mix, who formed on the eighth series of X-Factor in 2011. Perrie Edwards (left), Jesy Nelson (center left) and Leigh-Anne (center right ). ) were the other members
Jade rose to fame as part of girl group Little Mix, who formed on the eighth series of X-Factor in 2011.
Originally formed with four girls, Little Mix have amassed over 15 billion streams worldwide, making them one of the best-selling girl groups of all time with songs including Wings, Black Magic and Shout Out To My Ex.
Their music has been described as feminist and gay anthems, earning them a large LGBTQ+ following and winning the British LGBT Award in 2019.
Little Mix sold more than 3 million concert tickets worldwide and performed in more than 20 countries.
In 2020, Jesy Nelson left the girl group and two years later, the three remaining members, Jade, Perrie and Leigh-Anne, decided to take an indefinite hiatus to pursue solo projects.