Jacinda Ardern's government spends $ 100,000 in tax money to bring Stephen Colbert to New Zealand to film an episode of The Late Show
- Stephen Colbert toured New Zealand with his crew for six days in October
- It cost the taxpayer more than $ 100,000 for accommodation, flights and more
- Tourism New Zealand is hoping for an investment of $ 5 million
Jacinda Ardern's government earned $ 100,000 to bring American talk show host Stephen Colbert to New Zealand for six days.
The host of the Late Show came to New Zealand to film an episode of the show in October and was noticed with a number of selfies with Mrs. Ardern.
The trip was funded by taxpayers in New Zealand, but Tourism New Zealand says it has a & # 39; significant return on investment & # 39; expected from the trip.
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The American talk show host Stephen Colbert toured New Zealand for six days. Depicted with New Zealand Prime Minister Jacinda Ardern
The Late Show brings three million viewers to the US and Tourism NZ believes the episode can lead to $ 5 million being spent on trips to New Zealand.
Colbert's plan to visit New Zealand was first raised in September 2018, a year before New Zealand Prime Minister Jacinda Ardern appeared on the show.
A spokeswoman for Tourism NZ told Daily Mail Australia that it was exciting for him to visit because the American market is new to the country.
& # 39; It was a huge win to get such a & # 39; n big name as Colbert, who has such a & # 39; n big following for such a & # 39; n small investment versus return, & # 39; she said.
& # 39; The bonus is that Stephen has a & # 39; n passion for New Zealand. & # 39;
Tourism NZ worked closely with the writers of the show to record tourist messages that hopefully would appeal to the American audience of the show.
The 55-year-old comedian and his crew returned to New Zealand to film an episode of The Late Show from CBS with Stephen Colbert (shown in Mount Cook National Park in Canterbury)
Tourism NZ worked closely with the writers of the show to include messages about tourism that hopefully would appeal to the American audience of the show (shown in New Zealand)
"This enabled us to add significant value to how New Zealand will be displayed as a visitor destination," she said.
& # 39; CBS financed most of the production, while Tourism New Zealand covered the accommodation, some tourist experiences and meals. & # 39;
& # 39; The estimated investment from Tourism New Zealand is $ 104,500 with a significant return on the investment of $ 5 million in expected estimated ad value. & # 39;
According to the NZ Herald, while CBS also financed most of the trip, Tourism paid NZ $ 58.00 in accommodation, $ 7,900 in domestic travel and $ 19,000 in & # 39; attractions and activities & # 39 ;.
During the tour, Colbert referred to his cameo appearance in The Hobbit: The Desolation of Smaug in 2013 by wearing a dirty hobbit costume.
Like his Hobbit character, Stephen wore an eye patch and a cape with a hood, which he combined with a long black wig on an Instagram photo.
Colbert's plans to visit New Zealand were first raised in September 2018, a year before New Zealand Prime Minister Jacinda Ardern appeared on the show (photo)
In the photo he posed against the backdrop of the picturesque Mount Cook National Park in Canterbury, on the South Island of New Zealand.
He endorsed the snap: & # 39; Laketown Spy Returns! & # 39; And added the hashtag #LSSCinNZ.
The Emmy Award-winning television presenter also shared an Instagram photo of herself with Mrs. Ardern.
& # 39; I and the prime minister are just chilling in her back yard. You know, just like you, & he wrote the snap next to the hashtag #NoSnakes.
During her performance on The Late Show, Mrs. Ardern joked that she would be happy to pick up Stephen at the airport when he arrived in New Zealand.
The Late Show is not the first American talk show to film a special episode Down Under, as Conan O & # 39; Brien segments filmed in Sydney in February.
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