ITV boss hints at major commotion for future Coronation Street and Emmerdale schedules

An ITV boss has hinted at a major shake-up for Coronation Street and Emmerdale schedules.

This summer, a week’s worth of soaps were uploaded to the ITV Hub during the Euro 2020 competition, meaning fans of both sports and soaps could avoid huge schedule conflicts.

And now ITV’s television director Kevin Lygo has said that due to the success of the temporary measure, there could be a possibility that there could be a permanent shift to early online streaming.

Future changes: An ITV boss has hinted at a big change in Coronation Street and Emmerdale schedules

Future changes: An ITV boss has hinted at a big change in Coronation Street and Emmerdale schedules

At the Edinburgh TV Festival he said of the possible changes: ‘About soaps – it’s possible’ [that the soaps could stream on the hub first], it’s a possible future.

“For us, part of the restructuring and the commissioning effect is that we wanted to bring all aspects of what used to be called broadcasting together in one place, so the commercial programming and delivery, so it’s more in line with modern behavior and tastes.

“ITV does an incredible job of attracting large numbers of people to watch the show at once.”

Drama: A week's worth of soaps were uploaded to the ITV Hub during the Euro 2020 competition this summer, meaning fans of both sports and soaps could avoid huge schedule conflicts

Drama: A week's worth of soaps were uploaded to the ITV Hub during the Euro 2020 competition this summer, meaning fans of both sports and soaps could avoid huge schedule conflicts

Drama: A week’s worth of soaps were uploaded to the ITV Hub during the Euro 2020 competition this summer, meaning fans of both sports and soaps could avoid huge schedule conflicts

He continued: ‘During the European Championship we saw over 20 million people watching the match in England, I think 98% of all programs over 5 million people watch are on ITV. We double that.

“It’s more live, more big events, more shows that we think will unite large segments of the British audience.”

Speaking further about the future of programming, Kevin added, “The other thing is to really come alive with our on-demand offerings, which means we’re slightly tweaking the kind of programming we’re going to make.

New way of doing things?  ITV's television director Kevin Lygo has said that due to the success of the temporary measure, there could be a possibility that there could be a permanent shift to early online streaming.

New way of doing things?  ITV's television director Kevin Lygo has said that due to the success of the temporary measure, there could be a possibility that there could be a permanent shift to early online streaming.

New way of doing things? ITV’s television director Kevin Lygo has said that due to the success of the temporary measure, there could be a possibility that there could be a permanent shift to early online streaming.

‘We are going to drama for ITV2. It is the first drama in ten years. We do more factually on ITV2 aimed at younger viewers.’

In June, soap fans could watch their favorite soaps early on the ITV Hub for a period of four weeks, while the Euro 2020 tournament monopolized TV schedules.

At the time, Coronation Street producer and team manager Iain MacLeod said: “There are a lot of major rivalries at the Cobbles this summer and I think it will be like following your favorite team – there will be times when they let you down, make mistakes and maybe score some own goals.

The new normal?  At the Edinburgh TV Festival he said of the possible changes: 'About soaps - it's possible' [that the soaps could stream on the hub first], it's a possible future'

The new normal?  At the Edinburgh TV Festival he said of the possible changes: 'About soaps - it's possible' [that the soaps could stream on the hub first], it's a possible future'

The new normal? At the Edinburgh TV Festival he said of the possible changes: ‘About soaps – it’s possible’ [that the soaps could stream on the hub first], it’s a possible future’

“But you support them to the end and woe betide the others who criticize them.

“Given how exciting the stories are, it’s great that fans can watch all the episodes on ITV Hub at the start of each week – just like football, sometimes when it’s a tense showdown you really want extra time.”

The news came when BBC soap EastEnders also released early episodes on the BBC iPlayer during the Euros.

Change of plan: In June, soap fans had early access to their favorite soaps on the ITV Hub for four weeks, while the Euro 2020 tournament monopolized TV schedules

Change of plan: In June, soap fans had early access to their favorite soaps on the ITV Hub for four weeks, while the Euro 2020 tournament monopolized TV schedules

Change of plan: In June, soap fans had early access to their favorite soaps on the ITV Hub for four weeks, while the Euro 2020 tournament monopolized TV schedules

Boxset: 'Given how exciting the stories are, it's great that fans have the chance to binge-watch all the episodes on ITV Hub at the start of each week - just like football, sometimes when it's a tense showdown you want to extra time'

Boxset: 'Given how exciting the stories are, it's great that fans have the chance to binge-watch all the episodes on ITV Hub at the start of each week - just like football, sometimes when it's a tense showdown you want to extra time'

Boxset: ‘Given how exciting the stories are, it’s great that fans have the chance to binge-watch all the episodes on ITV Hub at the start of each week – just like football, sometimes when it’s a tense showdown you want to extra time’

Elsewhere in soapland, EastEnders has reportedly achieved its lowest ever ratings since it first aired in 1985.

On July 31, the BBC soap attracted just 1.7 million viewers, minuscule compared to the show’s heyday, where 30 million tuned in on Christmas Day 1986 when Den Watts told Angie he wanted a divorce.

According to The sun, these numbers are ‘a cause for concern’, with ‘rival soap operas Coronation Street and Emmerdale drawing a much larger audience’.

Suggesting recent storylines are to blame, the paper said: ‘Recent storylines have focused on trendy issues – including cosmetic surgery addiction, cannabis oil treatments and online trolling.

Low ratings: EastEnders has its lowest ever ratings since it first aired in 1985, according to reports (Photo: Mick Carter and Phil Mitchell 2020)

Low ratings: EastEnders has its lowest ever ratings since it first aired in 1985, according to reports (Photo: Mick Carter and Phil Mitchell 2020)

Low ratings: EastEnders has its lowest ever ratings since it first aired in 1985, according to reports (Photo: Mick Carter and Phil Mitchell 2020)

“The sheer volume of these bland storylines is exaggerated.”

It also pointed out that EastEnders is short of “icons” such as Peggy Mitchell and Dot Branning, while “Corrie has retained many of its veteran stars, such as Bill Roache (Ken Barlow) and Barbara Knox (Rita Tanner).”

A BBC spokesperson told MailOnline: ‘During the Euros and the Olympics, EastEnders dropped episodes of the entire week on iPlayer every Monday, giving the public the choice to watch when and where they want, so it’s no surprise that the nighttime crowd is affected. ‘

The statement continued: “EastEnders has been streamed 57 million times since it began, making it one of iPlayer’s most popular shows.”

Heyday: On July 31, the BBC soap attracted just 1.7 million viewers, minuscule compared to the show's heyday where 30 million tuned in on Christmas Day 1986

Heyday: On July 31, the BBC soap attracted just 1.7 million viewers, minuscule compared to the show's heyday where 30 million tuned in on Christmas Day 1986

Heyday: On July 31, the BBC soap attracted just 1.7 million viewers, minuscule compared to the show’s heyday where 30 million tuned in on Christmas Day 1986

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